Senior Director of Product, AdTech

HelloFresh is seeking a dynamic Senior Director of Product to lead our Advertising Technology team within the Marketing Tech Alliance. This is a critical leadership role focused on optimizing our ad tech and marketing strategies, ensuring efficient media spend, and driving measurable business outcomes. The role is currently open due to a potential leadership transition, and we are proactively building a talent pipeline to ensure continued success in this domain.

As a leader in this space, you will play a key role in managing a $1.2 billion advertising budget, with direct oversight of $400 million in ad spend, driving performance through ROAS (Return on Ad Spend) and enhancing customer value through marketing attribution and automation.

You will …

• Develop and execute a best-in-class advertising technology strategy, optimizing our marketing investments and ensuring alignment with business goals.

• Lead and mentor a high-performing product team (6-7 people directly), fostering a culture of accountability, collaboration, and innovation

• Drive the implementation of a new advertising attribution mechanism and spearhead automation of search advertising by year-end

• Collaborate with cross-functional teams, including marketing, data science, engineering, and executive leadership, to enhance our ad tech stack and measurement capabilities

• Leverage data-driven insights to refine ad strategies, improve campaign performance, and enhance marketing automation capabilities

• Stay ahead of industry trends, ensuring HelloFresh remains at the forefront of marketing innovation and advertising efficiency

You have…

• Proven expertise in ad tech, ideally with experience in the field within the last five years

• Strong leadership skills, with the ability to guide and hold teams accountable while fostering autonomy

• Experience managing large-scale ad budgets, optimizing media spend, and improving marketing ROI

• Strategic mindset, capable of balancing high-level vision with executional excellence

• Excellent communication and stakeholder management skills, with the ability to influence at all levels of the organization

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role

• Generous PTO, including sabbatical, and parental leave of up to 16 weeks

• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment

• Tuition reimbursement for continuing education

• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)

• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+

• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$297,000—$496,000 USD
New York Pay Range
$297,000—$496,000 USD