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Senior Director of Engineering, Measurement and Activation

Sambatv

San Francisco, California permanent

Posted: October 1, 2025

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Quick Summary

We are seeking a highly experienced and independent Senior Director of Engineering to lead our Measurement and Audie

Job Description

Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.

We are seeking a highly experienced and independent Senior Director of Engineering to lead our Measurement and Audience division. This pivotal role involves overseeing the engineering teams responsible for our core measurement and advertising products, which are built upon Samba TV's extensive television viewership data and rich web visitation data. You will be at the forefront of integrating these powerful datasets to deliver innovative solutions for measuring and optimizing our customers' campaigns. This is a leadership role for a growing team, and you will be expected to provide technical guidance and mentorship to your teams, and to own the technical roadmap for your organization.


WHAT YOU'LL DO:
• Lead, mentor, and grow a team of high-performing engineering managers and individual contributors, fostering a culture of innovation, accountability, and excellence.
• Define and execute the technical vision and roadmap for the Measurement and Audience product suites, ensuring an integrated experience for Samba’s users and aligning with product and business objectives to deliver best-in-class measurement solutions.
• Own the end-to-end software development lifecycle for your teams, from strategic planning and prioritization to execution, deployment, and maintenance, establishing and enforcing best practices along the way.
• Drive the architectural evolution of Samba’s measurement and audience platforms, including the successful integration of new data sources and technology acquired by Samba.
• Partner closely with Product Management, Data Science, and other cross-functional teams to translate product requirements into scalable, robust, and reliable technical designs and systems.
• Serve as a key technical voice in discussions with senior leadership and non-technical stakeholders, effectively communicating complex technical concepts, risks, and opportunities.
• Manage team resources, project timelines, and deliverables to ensure predictable and high-quality outcomes.


WHO YOU ARE :
• Extensive hands-on experience with TV and/or digital ad measurement, including the application of panel weighting strategies to transform raw survey observations into representative audience projections.
• Familiarity with digital ad targeting technology and methodologies.
• Based in SF, with the ability to work in a hybrid model (3 days/week in the office) and maintain a flexible schedule to ensure overlap with Europe-based teams.
• 8-10+ years of overall software development experience, with a proven track record of designing and delivering complex, large-scale systems.
• At least 5 years of engineering management experience, with a proven track record of developing and managing other managers as well as ICs.
• Demonstrated experience building and maintaining pipelines with large-scale ETL systems and data processing frameworks–preferably Spark or Databricks.
• Solid experience with API design, development, and maintenance, and a strong understanding of web application architecture.
• Proficiency with cloud computing environments, preferably AWS and Google Cloud.
• The proven ability to quickly learn new technologies and support teams using them.


Desired Attributes:
• Exceptional Leadership: An ability to inspire and develop technical talent, providing effective feedback and coaching to grow managers and leaders within your teams.
• Strategic Thinker: The capacity to generate and execute a long-term technical roadmap, making informed decisions about priority, scope, and trade-offs.
• Outstanding Communicator: Excellent verbal and written communication skills, with the ability to articulate complex technical information clearly and concisely to both technical and non-technical audiences.
• Data-Driven Mindset: Familiarity with foundational measurement concepts such as identity resolution, experiment design, and survey panel weighting; and familiarity with machine learning and AI concepts, such as lookalike modeling techniques and vector embeddings, and an understanding of their practical applications.
• Process-Oriented: A passion for establishing and refining software development best practices, including defining and introducing new tools, processes, and quality metrics to improve team velocity and product quality.


Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

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