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Senior Director of Engineering, Ad-Tech

Geniussports

New York, United States (New York City) Remote permanent

Posted: February 17, 2026

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Quick Summary

The Senior Director of Engineering, Ad-Tech is responsible for leading the engineering team and developing the Fan Activation platform, which combines an audience graph of over 250 million users.

Job Description

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com

The Role: Senior Director, Ad-Tech

The Genius Sports Ad-Tech Engineering Team is looking for a smart, talented, and experienced Senior Director to lead our engineering team, responsible for further developing our growing Fan Activation platform.

Our platform combines an audience graph of over 250 million users and our highest-fidelity, lowest-latency sports data platform (GeniusIQ) to deliver truly unique activation opportunities for our advertising partners.

The ideal candidate will have a good understanding of system design and architecture, particularly for real-time systems, data warehousing and web application development. Key technologies we use are Rust, Snowflake, Temporal and NextJS.

They will have experience within the advertising industry and have expertise and understanding of the programmatic advertising ecosystem.

Additionally, he or she will have a track record of building high-performing engineering teams and a passion for developing a team culture of innovation and quality to solve unique and complex problems.

Key Responsibilities

Specific responsibilities for the Senior Director, Ad Tech and his/her team include the following:

• Build, coach, inspire and lead multiple teams of high-performing, passionate, engineers across a range of disciplines (data engineering, real-time systems, full-stack development).

• Enable a team-first culture, where teams feel secure to innovate, iterate, fail and learn rapidly with accountability.

• Maintain excellent stakeholder relationships with product, commercial, operations and other engineering groups. Ensure cross-functional dependencies are well managed.

• Balance business objectives (revenue goals, customer relationships), product objectives (rapid experimentation, market fit) and engineering goals (system cohesion, extensibility, reliability) effectively in a fast moving space.

• Own the advertising platform architecture, guiding the evolution of a coherent system that supports numerous advertising applications.

• Actively engage with the wider engineering community at Genius Sports.

Qualifications 

• 8+ years of relevant software engineering experience, with a focus on high-volume, public-facing web applications or platforms.

• 3+ years of experience leading engineering teams and building great engineering cultures.

• 3+ years of experience in ad tech, programmatic advertising, or digital media technology companies

• Strong business acumen and experience contributing to roadmap and strategy discussions.

• Experience with conceptualization, design, and implementation of new and existing distributed application systems, middleware, and production architectures.

• Experience working in a fast-moving space, establishing product market fit or scaling post product market fit.

The salary for this role is based on an annualized range of $250,000 - $325,000 USD. This role will also be eligible to take part in Genius Sports Group's benefits plan.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.

One team, being brave, driving change 

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.

Let us know when you apply if you need any assistance during the recruiting process due to a disability.

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