Senior Director of Brand Marketing

Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands.

Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet.

Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels.

To support the needs of the business by working with the Vice President Marketing to deliver strategic brand management, marketing and partnerships initiatives to drive the positioning and promotion of Minor Hotels and individual hotel brands. The role will focus primarily on Masterbrand Minor Hotels as well as Minor Hotels’ luxury portfolio, including Anantara Hotels & Resorts, The Wolseley Hotels, Minor Reserve Collection, other non-hotel brands that fall under the luxury segment, and oversight of the upper-upscale Avani Hotels & Resorts brand.

The Senior Director of Brand Marketing leads and drives brand governance and global brand strategy while supporting regional brand and marketing teams, helping us achieve the company’s global development ambitions by translating business and growth objectives into impactful brand marketing strategies, programmes and partnerships that enhance brand visibility, support expansion and drive long-term commercial value.

The successful candidate will collaborate with key commercial and operational team leaders, including Development, Sales, PR, Revenue, Digital, eCommerce and Operations, to identify opportunities to enhance the brand experience across the customer journey and drive consumer preference and growth through data driven insights an understanding of consumer needs and industry trends.

Brand Strategy & Governance

• Conceptualise and implement global brand strategy for Minor Hotels, Anantara Hotels & Resorts, The Wolseley Hotels, Minor Reserve Collection, Avani Hotels & Resorts and non-hotel brands in the luxury segment.
• Define and deliver strategic plans to strengthen brand positioning, differentiation and global awareness.
• Oversee the evolution of brand DNA, visual identities and creative direction to ensure continued relevance and distinction.
• Establish brand governance frameworks and standards to ensure consistency across all marketing, communications, content and digital touchpoints.
• Provide strategic direction to marketing communications, creative and internal teams on the development and implementation of brand initiatives and campaigns.

Brand Experience & Creative Direction

• Advise on artistic and creative vision of existing and new brands, ensuring alignment with overall brand strategy.
• Drive the execution of the scope of work for internal/external creative partners, directing, managing and overseeing projects to ensure high quality delivery.
• Partner with Operations Teams to ensure brand standards translate into meaningful guest experiences aligned with brand positioning.
• Oversee the development and application of brand and corporate collateral to ensure quality, consistency and alignment with brand standards.
• Direct brand storytelling frameworks across brands and collections.

Brand Alignment & Hotel Marketing

• Provide strategic leadership to regional marketing teams to ensure consistent brand alignment across all hotels and resorts.
• Guide regional teams in the execution of pre-opening marketing strategies, ensuring new properties launch fully on brand.
• Oversee brand standards for hotel marketing materials, enabling regional teams to guide property-level execution.
• Provide brand oversight for property photo and video production, ensuring compliance with brand guidelines and final asset approval.
• Guide regional teams through hotel marketing planning and budgeting processes to ensure strong strategic support to properties.
• Work closely with regional teams to maintain global alignment across brand and marketing initiatives.

General

• Be aware of changing trends within the industry and provide recommendations to react and / or counteract these changes.

Required Skills

• Experience in leading, developing and motivating a team.
• Experience developing brand concepts, campaigns and creative without the reliance on external agencies.
• Experience identifying, directing and managing relationships with creative and external agencies if relevant.
• Ability to set the strategic direction for brand and marketing activities across multiple brands, with clear tactics and measurements to achieve business objectives.
• Experience in planning and managing departmental budgets.
• In-depth analytical skills, strong strategic thinking abilities, and excellent communication and presentation skills.
• Strong creative thinking abilities.
• Very strong command of the English language (verbal and written).
• Advanced computer literacy and detailed knowledge of Microsoft Office and a solid knowledge of design.

Qualifications

• Bachelor Degree in Marketing, Communications, Creative or equivalent required. Masters a plus.

Experience

• Minimum of 10 to 15 years in brand management and / or marketing positions inclusive of managing the marketing function.
• Experience in hotel or luxury related field would be an added benefit.
• Experience with a creative agency.