Senior Director, Marketplace Strategy

About ABC Legal Services:

ABC Legal Service is proud to be the national leader in service of process. We are a team of 1000 and growing with offices in Los Angeles, Oklahoma City, Phoenix, Brooklyn, Chicago, Washington DC, and more. Seattle is our home and headquarters. We’ve been successful in this unique business for over 30 years and we continue to advance our technology and business processes to remain years ahead of what our competition is able to offer. Our focus is to expand our technology lead, acquire and integrate less efficient competitors, and tap into new segments through an integrated inbound marketing and sales approach

Role Summary:

The Senior Director, Marketplace Strategy sets the direction for how jobs reach the right process servers quickly, how the network gets paid in ways that sustain performance, and how ABC Legal builds a marketplace that is faster, more reliable, and more competitive over time.

This is a senior leadership role at the intersection of supply economics, behavioral design, and operational strategy. You won’t just manage systems — you’ll define the logic behind them and build the team’s capability to run a high-performing marketplace. You’re comfortable with ambiguity, energized by complex problems, and know how to move forward without waiting for perfect information.

Reports to: VP, Process Server Network

Key Responsibilities:

• Define and lead marketplace strategy across dispatch, pricing, and incentives to improve speed, reliability, and cost efficiency

• Own job routing and allocation logic, optimizing for geography, urgency, and performance while balancing fairness and quality

• Establish and evolve pay and pricing models that support both customer competitiveness and sustainable earnings for process servers

• Design and manage incentive programs that drive key behaviors such as speed, accuracy, and consistency

• Partner with Product, Engineering, and Operations to translate strategy into scalable systems and tools

• Own core marketplace performance metrics (e.g., utilization, time-to-placement, completion rates, cost efficiency) and drive continuous improvement

• Identify inefficiencies across the marketplace and implement solutions that improve performance without eroding network trust

• Lead experimentation efforts, including pilots and A/B tests, to evaluate and scale changes in dispatch, pricing, and incentives

• Partner with data teams to strengthen forecasting, coverage planning, and marketplace insights

• Ensure clear communication of marketplace logic and changes across internal teams and to the broader network

Qualifications:

• Experience leading strategy in complex environments such as marketplaces, gig economy platforms, logistics, or similar systems

• Strong understanding of supply and demand dynamics, pricing strategy, dispatch or routing logic, and incentive design

• Demonstrated ability to drive measurable business outcomes and influence user behavior

• Fluency in unit economics and financial modeling, with the ability to evaluate trade-offs across cost, quality, and speed

• Experience designing and running experiments or pilots with clear hypotheses and measurable outcomes

• Proven ability to work cross-functionally with Product, Engineering, Data, and Operations teams

• Comfortable operating in ambiguous, fast-paced environments and setting direction without fully defined roadmaps

• Strategic thinker with a bias toward action and strong problem-solving skills

• Experience building or scaling systems in early or growth-stage environments preferred

• Strong communication skills with the ability to clearly explain complex concepts and strategies

We know that a company's success starts with its employees. We also know that an individual's success starts with the right career opportunity. Join our team today!

Benefits:

• Health, Dental, Vision insurance

• 401(k) with company matching

• Paid time off

• 7 Paid company holidays

• 4 Floating holidays per-year

• Life Insurance and AD&D Insurance

• Long Term Disability

• Health Care Reimbursement Flexible Spending Account

• Dependent Care Flexible Spending Account

• EAP (Employee Assistance Program)

• Pet Insurance

• Company sponsored Orca Card

• Growth opportunities

Schedule: Monday through Friday, 8am to 5pm, hybrid at our Seattle HQ Office

Salary Range: $127,500 to $150,000

Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance.