Senior Director, Marketing Strategy

The Orchard is a leading full-service music distribution company operating in 48 markets worldwide and servicing top global independent artists and labels.

With cutting-edge operations and an unparalleled global team, The Orchard partners with clients to provide full scale solutions across a variety of verticals.

Championed by an exceptional community of music lovers and experts, we empower creators to grow and evolve in the dynamic, global industry.

Overview:

As the Senior Director, Marketing Strategy you will develop and execute comprehensive marketing strategies across both offline and online channels to drive growth and revenue for The Orchard’s label and artist clients in domestic and international markets.

You will be a key member of the core leadership team, responsible for the strategic development of music releases, artist management, artist and label branding, content creation, business development, and overall market positioning.

What you'll do:

Strategic Marketing Leadership:

• Define and execute partnership and go-to-market strategies with minimal supervision.

• Collaborate closely with the Commercial and Sales teams to drive business growth, sharing insights and innovative case studies.

• Monitor and benchmark partner and deal performance, providing creative solutions to help partners adapt to the evolving digital music landscape.

• Coordinate internal communication, data analysis, and financial modeling to ensure effective information flow and informed strategic decision-making.

• Allocate marketing resources efficiently to achieve business objectives and market share growth.

Creative Campaign Management:

• Lead the planning and execution of innovative digital, brand, and content marketing campaigns tailored to each artist and project.

• Oversee multiple social media platforms, ensuring consistent audience engagement and brand growth.

• Expand artist visibility by leveraging new and existing promotional channels and platforms.

Data-Driven Marketing:

• Utilize analytics and performance data to guide campaign strategy, execution, and optimization.

• Collect, analyze, and report data from DSPs and other digital platforms including internal data tools to generate actionable insights.

• Conduct post-campaign evaluations to measure success and identify opportunities for improvement.

Reporting and Strategic Operations:

• Manage regular sales and revenue reporting, analyzing performance to support strategic decisions.

• Continuously assess and optimize the use of creative and marketing resources to maximize ROI.

Who you are:

• 10+ years of proven success in music or entertainment marketing, preferably within a global or digital-focused organization.

• Deep understanding of both music and brand marketing ecosystems.

• Experience working with brand partnerships and Digital Streaming Platforms (DSPs) is highly preferred.

• Strong expertise in marketing strategy, consumer insights, analytics, and performance optimization.

• Demonstrated experience in P&L management and effective budget allocation.

• Fluent in English, with exceptional verbal and written communication abilities.

• Highly proficient in creating professional presentation decks and marketing materials, with a strong sense of visual storytelling and brand alignment.

What we give you:

• You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.

• A modern office environment designed to foster productivity, creativity, and teamwork.

• We invest in your professional growth & development.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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