Senior Director, Marketing NAPA and Traction

At UAP, we drive the future of the automotive and heavy vehicle parts industry through unmatched service and innovative solutions. Our passionate team is at the heart of our success. They are dedicated to maintaining strong relationships and delivering exceptional service. 

Join a national organization where your strategic vision and leadership will have a direct impact on the growth and prominence of iconic brands.

As Senior Director of Marketing, you will be at the heart of the performance and evolution of the brands within the automotive and heavy vehicle divisions, including NAPA and Traction. You will shape strategy, accelerate growth, and position our brands as undeniable leaders in a constantly evolving market.

Your Impact

• Define and embody an ambitious marketing vision aligned with business priorities and growth objectives.
• Drive brand performance by maximizing awareness, acquisition, customer retention, and market share.
• Lead the deployment of innovative, high-performing omnichannel strategies and campaigns.
• Optimize marketing investments and foster a data-driven, ROI-focused decision-making culture.
• Identify and activate new growth levers, strategic partnerships, and high-impact national initiatives.
• Mobilize and develop an engaged, high-performing, results-oriented marketing team.
• Collaborate closely with Sales, Product, Operations, and Finance teams to ensure strong strategic alignment.

 

• University degree in marketing, business administration, or a related field, combined with significant experience in marketing leadership, ideally within a multi-site or highly complex distribution environment.
• Expertise in brand management, omnichannel marketing, and performance analytics, including marketing investment management and ROI optimization.
• Inspiring leadership, strategic mindset, and strong influencing skills, with excellent communication abilities in both French and English (spoken and written) to collaborate across Canada.

UAP is a diverse community that promotes inclusion and respect. The sum of our individual differences, experiences, knowledge, self-expression, unique capabilities and talents represents the richness of our culture. UAP is committed to employment equity and encourages applications from women, visible minorities and people with disabilities. By valuing a diverse workforce, we ensure that our hiring practices are fair and equitable.