Senior Director, Live Service Marketing

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

The Senior Director, Live Service Marketing will lead a team charged with taking Live Service titles to market. The role will report to the Vice President of Games Marketing and lead the team responsible for the development of global marketing strategy and execution of global marketing plans to drive acquisition, engagement, and retention. The role seeks a candidate with a dynamic set of skills; experienced at bringing innovative marketing ideas to life, building lasting relationships with players on a global scale, and adept at adjusting to ever changing player sentiments within shifting market landscapes.

Role overview:

Responsible for the development and execution of omnichannel marketing strategy driving awareness, acquisition, and engagement over the lifecycle of a live service products

• Build and lead a dynamic live services marketing team, defining roles and responsibilities, and delivering a powerful shared vision that translates into day-to-day execution and results

• Foster deep collaboration between central teams, marketing, and studio while championing a unified publishing vision across leadership team(s)

• Partner closely with studio team(s) on roadmaps, schedules, releases, and key deliverables

• Define and continually track product metrics and KPIs that measure and reflect customer success, driving ongoing initiatives to meet and exceed forecast targets

• Collaborate with leadership and stakeholders to evangelize marketing strategies, plans, findings, results and recommendations to influence product and marketing roadmaps

What you'll be doing:

• Proven management and leadership expertise, including: talent management, team building, mentorship, executive communication, and past senior leadership roles

• Ability to work strategically and collaboratively and to lead alongside executive-level team members and individual contributors

• Experience building a live services marketing organization, defining roles, and establishing strong working relationships with cross team leadership

• Experience managing live games, web/social/mobile experiences, and customer-centric software and services

• Deep understanding of software and game development processes, experience with agile and small team models

• Extensive experience leveraging analytics to build global, customer-segmented products and program

• Strong strategic thinking, problem solving, business analysis, and decision-making capabilities

• Experience in a start-up environment is a significant plus (building the team while also providing front-line support where necessary)

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At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.
$236,500—$354,700 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.