Senior Director, Head of Communications APAC
Matchgroup
Posted: March 19, 2026
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Quick Summary
A Senior Director of Communications for Match Group's APAC region, responsible for shaping and amplifying culturally relevant narratives for Gen Z audiences across various platforms.
Required Skills
Job Description
About the Role
We are seeking a forward-thinking Senior Director of Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.
This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.
You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.
• Traditional PR KPIs:
• # of articles
• Media reach
• Tier 1 coverage
• Future-facing KPIs:
• Quality and impact of reach and coverage
• Cultural conversation penetration and narrative adoption
• Creator-led amplification and engagement
• Share of voice within priority platforms and ecosystems
• Depth of subculture and community ownership
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