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Senior Director, Head of Communications APAC

Matchgroup

Singapore Hybrid permanent

Posted: March 19, 2026

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Quick Summary

A Senior Director of Communications for Match Group's APAC region, responsible for shaping and amplifying culturally relevant narratives for Gen Z audiences across various platforms.

Job Description

About the Role

We are seeking a forward-thinking Senior Director of Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.

This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.

You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.

• Traditional PR KPIs:

• # of articles

• Media reach

• Tier 1 coverage

• Future-facing KPIs:

• Quality and impact of reach and coverage

• Cultural conversation penetration and narrative adoption

• Creator-led amplification and engagement

• Share of voice within priority platforms and ecosystems

• Depth of subculture and community ownership


#MG

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