Senior Director, Global Integrated Campaigns

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

About Salesforce & Integrated Campaigns Marketing

At Salesforce, we empower companies to connect with their customers in a whole new way. The Global Integrated Campaigns team at Salesforce is at the heart of how we bring our brand and solutions to market. Reporting into the Vice President of Integrated Campaigns this team is responsible for building full funnel, insights lead campaigns that scale across regions and deliverable measurable impact - from driving AI adoption to accelerating pipeline.

We work closely with Field Marketing, Product Marketing, Creative and Industry teams to craft bold narratives, execute Global campaigns at scale and ensure seamless execution while maintaining a unified global strategy. Our campaigns are designed for consistency and adaptability across all customer touch points ensuring alignment well empowering our Global Field teams to activate. 

If you're energized by translating business strategy into high impact global demand campaigns and want to help shape the future of Ai-driven customer engagement this is the place for you. 

Key Responsibilities

We’re seeking an experienced and collaborative leader to drive end-to-end campaign strategy, combining demand generation, creative execution, and cross-functional alignment. This role sits at the intersection of strategy and execution, playing a pivotal role in delivering measurable pipeline growth while elevating our brand across key channels.

Lead Cross-Functional Campaign Strategy & Planning 

• Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies.
• Serve as a strategic advisor on campaign architecture and demand gen best practices.
• Drive collaboration across stakeholders, synthesizing input into actionable marketing plans aligned to strategic business objectives.
• Ensure integration of customer journeys, persona-based messaging, and sales play alignment into every campaign.

Lead Campaign Design and Development

• Lead the creative briefing process and work with in-house designers, writers, and producers.
• Translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.).
• Ensure brand consistency and quality across all creative outputs.
• Oversee the development of activation-ready global campaigns and campaign packages.

Deliver Measurable Impact

• Support YoY growth in Marketing Driven Pipeline (MDP) and YoY growth in AI product pipeline. 
• Provide input into performance metrics to continuously optimize campaign plans and field impact.

Management & Leadership

• Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact.
• Serve as a voice of clarity, motivation, and strategic alignment during periods of change and transformation.

Preferred Qualifications & Experience

• 10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership and 3+ years of leadership experience. Previously experience and working within a large technology company is a plus. 
• Expertise in taking business priorities, messaging, and brand and and translation of into strategic briefs that deliver strong campaign design.
• Background in creative development or agency-side experience is a plus. 
• Must be comfortable working in environments that are fast paced and being able to thrive and influence stakeholders at varying levels.  
• Demonstrated success building and leading high-performing teams in environments where ambiguity and the need to influence is high. 

Why Join Salesforce?

This is a rare opportunity to shape the future of global demand generation at one of the world’s most admired companies. You’ll build and lead a new function at the intersection of creativity, strategy, and execution—driving real business impact through customer-centric marketing.

Join us and help define the next era of integrated marketing at Salesforce! 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $179,000 - $300,200 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.