Senior Director, Global Curation and Programming

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're hiring a Senior Director, Global Programming & Curation to lead Crunchyroll's global content strategy. Reporting to the SVP, Growth and Planning, you'll connect creative vision with data-driven decisions, turning our content investments into subscriber growth, deeper engagement, and lasting fan value across markets.

As the global owner of programming and curation, you'll define how content is surfaced and experienced across the platform. You'll set strategy, build operating models, and lead a high-impact global team, working closely with Product, Marketing, Content, and regional leaders to deliver consistent, high-quality fan experiences worldwide.

Key Responsibilities

• Set the global programming and curation vision and roadmap, aligned to growth and fan experience

• Own KPIs across acquisition, engagement, retention, churn, and win-back

• Lead and scale a global team of programming and curation leaders

• Partner with Product, Marketing, Data, Content, and regional GMs to drive strategy and execution

• Build global frameworks for sampling, curation, and catalog optimization with room for local nuance

• Run the global programming calendar across simulcasts, catalog launches, and tentpole moments

• Oversee simulcast pipeline planning with Japan schedules, licensing, and localization in mind

• Define editorial standards across all platform surfaces (home, collections, recommendations, campaigns)

• Shape personalization and recommendation strategy with Product and Engineering

• Regularly present strategy, performance, and insights to executive leadership and senior cross-functional forums

• Track emerging anime and fandom trends to guide content and catalog decisions

• Support market launches with region-specific programming and localization plans

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Dallas office.

About You

We get excited about candidates, like you, because...

• 15+ years in streaming, DTC, or digital media across programming, curation, product, or content strategy, including 8+ years leading global, multi-layered teams and senior leaders

• Executive ownership of programming, discovery, or content-adjacent strategy with measurable subscriber impact

• Experience operating in fast-scaling, globally distributed organizations

• Deep expertise in platform programming and content surfacing across home, collections, campaigns, and discovery surfaces

• Strong analytical fluency; uses data and experimentation to guide strategy and prioritization

• Experience partnering with Product, Engineering, and Data on personalization and recommendation systems

• Familiarity with global catalog, simulcast, or windowing complexity in streaming environments

• Deep knowledge of the Japanese anime/manga ecosystem, licensing models, and production realities; Japanese a plus

• Strong editorial instincts and fan empathy; translates fandom insight into scalable platform strategy

• Experience defining or upholding metadata, taxonomy, or editorial quality standards at scale

• Bachelor's or Master's in Business, Analytics, Marketing, Media, or related field (or equivalent experience)

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

• Flexible time off policies allowing you to take the time you need to be your whole self.

• Generous medical, dental, vision, STD, LTD, and life insurance

• Health Saving Account HSA program

• Health care and dependent care FSA

• 401(k) plan, with employer match

• Employer paid commuter benefit

• Support program for new parents

• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

•
Courage. We believe that when we overcome fear, we enable our best selves.

•
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

•
Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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