Senior Director, Event Management

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Drive the World's Largest Tech Event: Dreamforce Operations and Production Lead. Dreamforce is Salesforce’s flagship gathering that captures the passion and momentum of our global network of customers, partners, and employees. We’re looking for a rockstar leader to architect and execute the internal and external strategy that ensures Dreamforce is the most impactful and seamless event on the planet.

You will act as the critical connective tissue, developing event strategy, managing operations, and partnering across a complex ecosystem of internal teams and external agencies. We need a proactive and courageous communicator to streamline processes, drive efficiencies, and bring high-profile programs to brilliant life. The ideal candidate excels in a high-pressure, matrixed environment, leveraging unwavering flexibility, decisive prioritization, and rigorous evaluation skills. This is where you make your mark.

Responsibilities:

I. Strategy & Flawless Execution

• Co-create and execute the Dreamforce vision and strategy alongside leadership and key stakeholders, maintaining a laser focus on flawless, high-quality delivery.
• Oversee and direct all pre-event planning, onsite logistics, and post-event wrap-up.
• Ensure all event messaging, brand representation, and real estate allocation across the Dreamforce campus are consistent with the Salesforce brand and product positioning.

II. Cross-Functional Leadership & Communication

• Serve as the central hub for managing all internal and external stakeholders (including strategic experiences, creative, demand generation, event tech, social, and sponsorships) to drive strict adherence to timelines, budgets, and final decisions.
• Motivate and direct an extended team of strategic experience and logistical experts toward collective event objectives and operational excellence.
• Lead high-performing cross-functional teams to ensure event KPIs and audience expectations are consistently exceeded, upholding the highest standards of the Dreamforce brand.
• Comfortably and effectively communicate and present complex strategies to corporate executives, with an ability to distill information (experience with Amazon-style narrative writing is a plus).
• Manage external relationships with agencies and vendors, including venue contracting, procurement, and Purchase Order (PO) processing.

III. Financial & Operational Management

• Manage the multi-million dollar event budget, including investment strategy, identifying funding gaps, and executive financial communications.
• Manage multiple, complex, and simultaneous timelines in an extremely collaborative and fast-paced environment.
• IV. Measurement & Reporting
• Define, track, and deliver on comprehensive event goals, measurements, and metrics, including post-event surveys.
• Evaluate event performance, track post-event ROI, and generate detailed wrap-up reports for leadership.

V. Center of Excellence Leadership

• Lead two strategic Centers of Excellence (CoEs): Employee Engagement and Housing & Venue, establishing best practices and repeatable processes across the entire events portfolio.
• Employee Engagement CoE: Own the employee staffing strategy and execution for all major strategic events, ensuring effective utilization of internal talent, seamless staff operations and exec communication.
• Housing and Venue CoE: Manage the overarching hotel and venue strategy and execution, including vendor management, high-level negotiations, contracting standards, and optimizing attendee housing and logistical flow.

Minimum qualifications: What is absolutely necessary to be considered?

• Minimum 15+ years of progressive, large-scale Event Operations and Marketing leadership experience, with a significant tenure in the B2B high-tech industry.
• Bachelor's degree required. Master's degree (MBA or equivalent) is highly desirable.
• Demonstrated expertise in managing multi-million dollar event budgets and proven financial acumen necessary to drive investment strategy and operational efficiency.
• Proven history of successful cross-functional leadership and stakeholder management in a complex, matrixed organization. Exceptional leadership and mentorship skills focused on developing high-performing, geographically dispersed teams.
• Exceptional executive presence with proven ability to communicate and present complex strategy and performance metrics to C-suite leadership.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $181,700 - $304,700 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $218,100 - $332,600 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.