Senior Director, Demand Generation

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

As the Senior Director, Demand Generation, you are responsible for developing and executing a comprehensive strategy to drive global demand, client acquisition and expansion, and pipeline growth. As a seasoned leader, you lead the Demand Generation team, working closely with Marketing, Sales, Product, and other cross-functional partners to achieve measurable business outcomes. You have extensive experience in B2B SaaS, a deep understanding of modern marketing and demand generation strategies, and the ability to lead high-performing teams to drive revenue growth at scale.

Responsibilities

• Develop and execute a cohesive global strategy that supports the business’s objectives, including driving revenue growth, expanding the sales pipeline, and boosting brand awareness across key markets.

• Lead the execution of integrated, multi-channel demand generation campaigns—including PLG, ABM, paid media, SEM, email marketing, and webinars—ensuring each campaign is data-driven and optimized for performance.

• Leverage advanced analytics and marketing technologies to track, measure, and optimize campaign performance, continuously refining strategies based on user behavior, market trends, and sales feedback.

• Work closely with Sales, Product, and other cross-functional teams to ensure alignment between demand generation initiatives and broader go-to-market strategies, adjusting as needed to meet evolving business priorities.

• Own the demand generation budget, ensuring resource allocation drives the highest return on investment. Continuously assess opportunities for process improvements, cost efficiency, and performance gains.

• Stay at the forefront of digital marketing trends, client behaviors, and new technologies. Introduce innovative approaches to maintain a competitive edge and accelerate growth.

• Lead, mentor, and inspire a high-performing global Demand Generation team, fostering a culture of collaboration, accountability, and innovation.

Qualifications

Minimum Qualifications

• 12+ years of experience in demand generation, growth marketing, or digital marketing, with at least 8 years in senior leadership roles, ideally in high-growth B2B SaaS companies with $100M+ revenue.

• Proven ability to develop and execute successful demand generation strategies that drive measurable business outcomes.

• Deep expertise in ABM, SEM, and multi-channel marketing, including email, paid media and webinars.

• Strong experience with marketing technology platforms such as Salesforce, Marketo, Google Analytics, Pathfactory, Reachdesk, and 6sense.

• Demonstrated success in building and leading high-performing, results-driven teams across multiple geographies.

• Strong analytical skills with a track record of making data-driven decisions that align marketing initiatives with sales and business objectives.

• Excellent leadership, communication, and project management abilities, with a focus on building cross-functional relationships and managing multiple priorities.

• Ability to manage complex budgets and deliver results within tight timelines.

Preferred Qualifications

• Bachelor’s degree in marketing, business, or a related field; MBA a plus.

• Prior experience in a PE-backed organization and working in fast-paced, high-growth environments.

• Experience managing marketing in both high-velocity and enterprise SaaS go-to-market motions, including PLG.

• Strong understanding of SaaS ecosystems, ecommerce and the latest marketing technologies.

• Experience leading global teams and working in multicultural environments.

Travel Required

Up to 10%

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What it’s like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.

• Connect with passionate professionals who will help support your goals.

• Participate in an inclusive, welcoming work atmosphere.

• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.

• Receive industry-competitive compensation and total rewards benefits.

We believe in transparency and fairness in our compensation practices.

For this position, the expected base pay range is: $180,000-$250,00 per year.

This range represents the base pay for the role across all U.S. locations and is determined based on market data, internal equity, and experience. Final compensation may vary depending on geographic location, skills, and relevant experience.In addition to base pay, we offer a discretionary bonus for non-sales roles, a comprehensive benefits package, and, where applicable, sales incentives.

For this position, the expected discretionary bonus is 20% of the annual base salary.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1

• A 6% 401(k) match

• Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days

• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave

• Accident, critical illness, and hospital indemnity insurance

• Pet insurance

• Legal assistance and identity theft insurance plans

• Life insurance 2x salary

• Access to the Calm app and the Employee Assistance Program

• $65/month Remote work stipend for internet

• Culture and team-building activities

• Tuition assistance

• Career development opportunities

• Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.