Senior Director, Competitive Intelligence

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next - together!

Anaplan is looking for a Senior Director to lead our Competitive Intelligence (CI) function and turn market insight into revenue impact. This role is embedded within Solution and Product Marketing and plays a central role in aligning product strategy, sales, and go-to-market execution. You’ll play a key role in defining how Anaplan positions, differentiates, and wins in a highly competitive Planning market.

This leader will build and scale a world-class CI team, guide cross-functional alignment, and ensure customer-facing teams are armed with clear, confident and compelling competitive narratives and positioning that emphasizes the company’s key differentiators. If you know Planning, love competition, and enjoy helping customers differentiate between fiction and facts that most matter, this role may be for you.

What You’ll Do

• Own competitive strategy for Anaplan’s Planning solutions, translating market dynamics into actionable insights and clear differentiation about which customers care.

• Lead and grow a distributed Competitive Intelligence team, setting vision, priorities, and operating rhythm across regions.

• Partner deeply with Sales and Pre-Sales, enabling field teams with battlecards, talk tracks, win-loss insights, and objection handling that translates into improved win rates.

• Collaborate cross-functionally with Product Management, Product Marketing, Enablement, and Marketing to influence roadmap, messaging, and GTM strategy.

• Drive executive-level competitive narratives, ensuring leaders and the field speak with one confident voice.

• Analyze competitive trends, customer buying patterns, and market signals to anticipate moves before competitors make them.

• Measure impact, tying CI efforts directly to pipeline influence, win rates, and deal velocity.

• Represent the voice of the field, ensuring competitive insights are grounded in real customer conversations and deal experience.

What You Bring

Deep experience in the Planning domain, including FP&A, workforce planning, supply chain planning, or enterprise performance management.

• Proven leadership experience, managing senior, cross-functional, and globally distributed teams.

• Strong GTM credibility, with hands-on experience supporting Sales and Pre-Sales organizations.

• Exceptional collaboration skills, able to influence without authority and align diverse stakeholders.

• Strategic mindset with operational rigor, comfortable setting vision and executing at scale.

• Clear, confident communicator, able to distill complexity into simple, compelling narratives.

• Track record of impact, where competitive insight directly contributed to revenue growth or improved win rates.

• Highly comfortable to work under tight timelines, and in an ambiguous, fast-paced, high-growth environment.

• Can easily maneuver from tactical to strategic thinking who can execute on time with high quality deliverables. Ability to juggle multiple priorities is needed.

• Demonstrated experience with qualitative and quantitative market research skills, including data analysis, data synthesis, SWOT analysis, and data driven recommendation will be required

• Strong presentation skills – Ability to create and present visually compelling PowerPoints with storytelling and data visualization is a must

• Strong interpersonal skills, including excellent writing and verbal communication are assumed. A self-starter and seeker of new ideas and initiatives, s/he will be able to ramp up quickly.

Why This Role Matters

Competitive Intelligence at Anaplan isn’t a side function. It’s a growth lever. This role will shape how we show up in the market, how we compete, and how we win globally. You won’t just analyze competitors, you’ll help outmaneuver them.

And yes, you’ll still love Planning by the end of the day. That’s required.

Base Salary Range:
$206,000—$296,000 USD

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. 

Fraud Recruitment Disclaimer 

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not: 

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.  

• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication. 

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to [email protected] before taking any further action in relation to the correspondence.