Senior Director, Account-Based Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

Summary

The Senior Director of Account-Based Marketing (ABM) is responsible for designing and leading GeneDx’s account-based growth strategy across priority segments, accounts, and buying centers. This role owns who we focus on, how we engage them, and how ABM drives pipeline quality, velocity, and expansion across complex GTM motions

This role is designed for a proven ABM leader who has already built and scaled account-based growth at pace, and can immediately elevate GeneDx’s ABM maturity, focus, and impact

Reporting to the VP of Operations & Engagement, this leader partners closely with Sales, Marketing, Marketing Operations, Business Operations & Enablement, and Analytics to orchestrate account-centric strategies that align messaging, channels, and field activity to high-value opportunities. The Senior Director of ABM operates as a strategic integrator, ensuring GeneDx shows up with relevance, consistency, and intent at the account level, while remaining accountable for ABM performance and impact

Job Responsibilities

• Own and evolve GeneDx’s account-based marketing strategy across priority GTM segments, including account selection, tiering, and engagement models

• Quickly assess ABM maturity, segment readiness, and existing motions to establish a clear point of view on where ABM should be deployed, scaled, or deprioritized

• Define and maintain ABM account frameworks, including segmentation, prioritization, and buying group coverage, in partnership with Sales and GTM leadership

• Own ABM budget strategy and allocation, making rapid, high-confidence investment decisions across segments based on performance, demand signals, and GTM priorities

• Lead the design of segment-specific ABM strategies that reflect distinct buying dynamics across GeneDx’s Specialty, General Pediatrics, Prenatal, Neonatal/NICU, Biopharma, and Health System segments.

• Orchestrate focused, cross-channel ABM programs spanning content, digital, and field engagement to drive account progression and pipeline quality

• Partner with Sales leadership to align ABM efforts to account plans, opportunity strategy, and field priorities

• Collaborate with GTM Operations to ensure ABM strategies are supported by the right systems, data models, and measurement frameworks

• Partner with Business Operations & Enablement to ensure ABM programs are operationalized effectively through clear workflows and field readiness

• Establish ABM success metrics focused on account progression, pipeline creation and acceleration, and expansion, with a clear point of view on ABM’s material impact

• Lead continuous refinement of ABM strategy based on performance insights, segment learning, and GTM evolution

• Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned

• Serve as the executive owner of ABM narrative, ensuring clarity on how ABM supports broader GTM strategy and revenue objectives

People Manager

• Yes

• Leads and develops an ABM team responsible for strategic planning, program execution, and account engagement across segments. Responsible for hiring, coaching, performance management, prioritization, and career development. Sets a high bar for strategic thinking, cross-functional collaboration, and measurable impact

Education, Experience, and Skills

Education:

• Bachelor’s degree in Marketing, Business, or a related field required

• Advanced degree preferred but not required

Experience:

• 10–15 years of experience in account-based marketing, strategic marketing, or GTM leadership roles

• 5+ years of people management experience

• Proven experience leading multi-segment, account-based growth strategies across heterogeneous GTM motions, including provider-led, institution-led, and enterprise buying environments with long, non-linear sales cycles

• Proven expertise leading account-based marketing efforts within $100M+ (or similar scale) B2B organization preferred

• Demonstrated success leading ABM at scale, with responsibility for significant program budgets and rapid deployment across multiple segments or GTM motions

• Experience operating in fast-moving, high-expectation environments where ABM is expected to drive measurable impact quickly, not over multiple annual planning cycles

• Demonstrated success partnering closely with Sales to influence pipeline quality, velocity, and deal progression

• Experience operating across multiple GTM segments or motions simultaneously

• Strong track record of building ABM strategy from first principles, not just executing tools or campaigns

Skills:

• Deep understanding of account-based growth strategies and buying group dynamics

• Strong strategic planning and prioritization skills

• Excellent cross-functional leadership and stakeholder management abilities

• Ability to synthesize market, account, and performance signals into clear ABM direction

• Comfort operating in complexity and ambiguity

• Strong executive communication skills, both written and verbal

• High judgment in balancing focus, scale, and customization

Certificates, Licenses, Registrations

• No specific certifications required

• ABM, demand strategy, or marketing leadership certifications are a plus

Work Environment

• This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs.

#LI-REMOTE

Pay Transparency, Budgeted Range
$200,000—$240,000 USD

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Science - Minded, Patient - Focused.

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most.

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

TECHNICAL EXPERTISE

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.

• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

CLINICAL EXPERTISE

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.

• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.

• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  

• Be bold in our vision & brave in our execution. 

• Communicate directly, with empathy. 

• Do what we say we're going to do.  

• Be adaptable to change.  

• Operate with a bias for action.  

Benefits include:

• Paid Time Off (PTO)

• Health, Dental, Vision and Life insurance

• 401k Retirement Savings Plan

• Employee Discounts

• Voluntary benefits

GeneDx is an Equal Opportunity Employer.

All privacy policy information can be found here.