Senior Digital Marketing Specialist (Focus Performance)

Senior Digital Marketing Specialist (Focus Performance)

Location: HCM, Vietnam
Workplace Type: On-site

I. GENERAL INTRODUCTION

PATI Group is entering a phase of hyper-growth with a goal of 20x our revenue within the next 12 months across international markets (US/EU/AU). We are not looking for typical media buyers. We are searching for Marketing Experts with a logic-driven and data-driven mindset, who can master technology and manage large-scale budgets to directly architect this growth.
At PATI, you will work in an AI-First environment (comprehensive AI integration), with full autonomy over your budget and direct accountability for business outcomes.

II. JOB DESCRIPTION

You will hold a pivotal role in operating the Marketing Performance system:
• Scale Up (Budget Operation): Directly plan and optimize advertising budgets of $50,000+/month on Meta and TikTok platforms. You hold final accountability for performance metrics (ROAS) and Net Profit.
• System Integrity (Tracking Management): Ensure data infrastructure (Pixel, CAPI, GA4) operates with 99% accuracy. Ruthlessly resolve policy issues, handle account appeals, and maintain continuous system uptime.
• Data Analysis: Utilize logical thinking to analyze Cohort metrics, LTV (Customer Lifetime Value), and CAC. Identify “Winning Pockets” to make budget scaling decisions based on real-time data.
• Mentorship: Guide, technical review, and train junior personnel (Fresher/Junior) to multiply operational efficiency.

III. JOB REQUIREMENTS

• Experience: Minimum 5 years of hands-on experience in Meta/Facebook Ads. Experience handling budgets >$50k/month is mandatory (preference for POD, Dropship, or Global DTC).
• Mathematical & Logical Thinking: Extremely strong. You must work based on data, not intuition.
• English Proficiency: Fluent in reading and comprehension (IELTS 6.5+ or equivalent). Ability to scan technical documents, policy updates, and US market research fluently.
• Technical Skills:
• eCommerce: Proven experience with eCommerce websites (Shopify) or Landing Page Builders (Ladipage or equivalent).
• AI Tools: Proficient in using AI tools, including but not limited to: ChatGPT, Gemini, and Claude.

IV. COMPENSATION & BENEFITS

• Unlimited Income: Competitive base salary based on capability (starting from 25,000,000 VND) + Annual Performance Bonus (based on % of revenue growth you generate). You have the right to value yourself and negotiate with us.
• Ownership Opportunity: Eligibility for Equity (ownership stake) upon becoming a Key Member.
• Premium Work Tools: Provided with a MacBook, Premium AI accounts (Claude Pro, ChatGPT Plus, etc.), VinFast car & Gym membership (subject to company policy).
• Comprehensive Benefits: Social Insurance, Bao Viet Health Insurance (Green Card), bi-annual company trips, and full holiday/birthday bonuses.

V. ADDITIONAL INFORMATION

Recruitment Process: To ensure we find the right “Builders” for our x20 goal, our process includes:
• Round 1 - Application & Technical Challenge: After submitting your CV (with Portfolio attached), you will receive a technical challenge.
• Round 2 - In-depth Interview: A discussion regarding technical expertise and cultural fit with PATI’s management team.
• Round 3 - Founder’s Table: Direct strategic discussion with the CEO.

Working Conditions:
• Time:
• Monday - Friday: 8:30 AM - 5:30 PM, with a 1-hour lunch break.
• Saturday (Culture Day): 6:30 AM - 09:00 AM. We kick off Saturdays with team runs and weekly reflections - mind, body, and momentum aligned.
• Location: PATI Group Office – Ho Chi Minh City.
• Note: This is a full-time, onsite position to ensure the highest speed of coordination.