Senior Digital Marketing Specialist - #34913

This role offers strategic ownership, leadership exposure, and measurable impact within a high-performing e-commerce agency environment. It gives you full accountability over internal marketing growth—covering positioning, traffic generation, conversion optimisation, and sales enablement—while leading and coordinating a team of specialists across SEO, paid ads, content, design, and CRO. You will work closely with senior leadership, gain exposure to US-based clients, and contribute directly to business growth rather than simply executing tasks. The role provides autonomy, cross-functional collaboration, data-driven decision-making, and the opportunity to influence both internal marketing strategy and selective client engagements. In addition, it offers a competitive salary package, performance-based incentives, standard PH benefits, and a hybrid work setup that supports professional growth while maintaining structure and stability.

Company Profile:
Our Client is a specialised e-commerce growth agency serving primarily US-based brands, with a strong focus on Shopify, BigCommerce, and WordPress platforms. Backed by a lean and senior-led team, the company delivers strategic, data-driven marketing solutions that integrate SEO, paid advertising, content, CRO, design, and sales enablement to drive qualified traffic and measurable revenue growth. Combining strategic leadership with hands-on coordination, Our Client ensures that every marketing initiative aligns with clear positioning, conversion-focused messaging, and performance analytics. Operating from the Philippines while supporting international clients, the agency is built on accountability, cross-functional collaboration, and consistent execution—helping brands scale sustainably through structured marketing strategy rather than ad-hoc implementation.

This role offers strategic ownership, leadership exposure, and measurable impact within a high-performing e-commerce agency environment. It gives you full accountability over internal marketing growth—covering positioning, traffic generation, conversion optimisation, and sales enablement—while leading and coordinating a team of specialists across SEO, paid ads, content, design, and CRO. You will work closely with senior leadership, gain exposure to US-based clients, and contribute directly to business growth rather than simply executing tasks. The role provides autonomy, cross-functional collaboration, data-driven decision-making, and the opportunity to influence both internal marketing strategy and selective client engagements. In addition, it offers a competitive salary package, performance-based incentives, standard PH benefits, and a hybrid work setup that supports professional growth while maintaining structure and stability.

Overall purpose and responsibilities of the role:

The overall purpose of this role is to lead and own the company’s internal marketing strategy and growth engine by driving qualified traffic, strengthening positioning and messaging, and improving conversion performance across the funnel. The role ensures that marketing efforts are strategically aligned, consistently executed, and performance-driven by coordinating cross-functional specialists and translating business goals into clear, measurable initiatives. Ultimately, this position exists to generate sustainable pipeline growth, support sales enablement, and elevate the overall quality and strategic direction of both internal marketing and select client-facing initiatives.

Duties and Responsibilities:

1. Internal Marketing Strategy & Ownership

· Lead and execute the company’s internal marketing roadmap.

· Develop weekly execution plans to ensure consistent output and progress.

· Own brand positioning and messaging across all channels.

2. Cross-Functional Leadership

· Coordinate specialists across SEO, paid ads, content, design, CRO, and sales enablement.

· Translate strategic goals into clear briefs, timelines, and deliverables.

· Ensure marketing initiatives are aligned and performance-driven.

3. Traffic & Conversion Growth

· Increase qualified traffic across relevant acquisition channels.

· Optimize conversion from visitor to lead through continuous funnel improvements.

· Refine landing pages, offers, and messaging based on performance data.

4. Sales Enablement

· Develop one-pagers, capability decks, case studies, and pitch materials.

· Align marketing messaging with sales feedback and market insights.

5. Performance & Reporting

· Track funnel metrics beyond vanity KPIs.

· Provide clear reporting on performance, insights, and next steps.

· Use data to guide strategy, prioritization, and optimization.

6. Selective Client Strategy Support

· Provide high-level strategic input when required.

· Join select client calls to present audits, strategy recommendations, or reporting.

Requirements:
Skills / Qualifications:

Qualifications

• BS in Digital in Marketing, Marketing management, E-Commerce management, Business Administration, BS IT.
• 4–7 years of experience in digital marketing (agency or e-commerce preferred).
• Strong understanding of funnels, positioning, customer journeys, and conversion-focused marketing.
• Experience coordinating cross-functional marketing teams.
• Confident leading Zoom calls with US-based stakeholders.
• Proactive, organized, and capable of working autonomously.