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Senior Digital Marketing Manager (m/f/d) Programmatic Advertising

Sportradar

Vienna, , Austria Hybrid permanent

Posted: February 6, 2026

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Quick Summary

We are seeking a Senior Digital Marketing Manager to join our growing iGaming industry team. The ideal candidate will have a strong background in sports technology and marketing, with experience in programmatic advertising and data-driven marketing services.

Job Description

We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

We are NASDAQ-listed and are one of the fastest-growing sport-tech companies on the globe. Our division “Sportradar Ad;s” is providing data-driven marketing and sponsorship services to the iGaming industry, designed to help deliver significant efficiency improvements against marketing investments. The ad:s team develops and provides fully-customizable purpose-built, proprietary tools and services.

THE ROLE:

In this exciting role, you will be helping our clients optimize and elevate their programmatic advertising campaigns. Moreover, you will have the unique opportunity to expand your expertise with our proprietary Demand Side Platform (DSP), gaining valuable experience and learning new skills with cutting-edge technology. The team is primarily based in Vienna and consists of a diverse group of international experts with different background and expertise, thriving in a dynamic and fast-paced environment.

If you are data driven, tech-savvy, and ready to make an impact, we want to hear from you!

THE CHALLENGE:

• Take ownership of programmatic campaigns from day one, managing and optimizing them for success.

 
• Act as the primary point of contact for clients in programmatic advertising.

 
• Develop senior-level relationships with key client operational teams, taking full responsibility for programmatic operations, including insight sharing, reporting, and managing client operational team, driving growth.

 
• Consult with clients on the best programmatic strategies, leveraging your knowledge of DSP capabilities to create intelligent, data-driven plans.

 
• Collaborate closely with our Client Partner team to provide deep programmatic expertise and enhance client relationships.

 
• Educate clients about emerging programmatic opportunities.

 
• Work with product teams to share client feedback and help optimize our products from a client-centric perspective.

 

YOUR PROFILE:

• 4+ years of hands-on experience with programmatic trading on the demand side – DSP experience is essential, regardless of the tech stack.

• Experience in client-facing positions, with strong communication skills to effectively engage with clients and stakeholders.

• Expertise in programmatic campaign strategy and conversion optimization, with a deep understanding of programmatic trading fundamentals.

• Strong knowledge of Supply Management, ad tracking technologies, ad servers, and conversion tracking.

• An analytical mindset with the ability to rationalize and explain decisions using data and evidence-based strategies.

• Excellent communication skills in English (both written and spoken); German is a plus.

• Experience in an agency or consultative environment or in iGaming industry will be considered an advantage.

 

OUR OFFER:

• A collaborative environment with colleagues from all over the world (Engineering offices in Europe, Asia and US) including various social events and teambuilding. 

• Flexibility to manage your workday and tasks with autonomy. 

• A balance of structure and autonomy to tackle your daily tasks. 

• Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants. 

• Global Employee Assistance Programme. 

• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience). 

• Online training videos. 

• Flexible working hours.

 

OUR RECRUITMENT PROCESS: 

• Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.

• 1st Interview: Meet with the team, learn about the job and discuss team fit. 

• Assessment: A short (home) task to showcase your technical skills. 

• 2nd Interview: Meet with the Hiring Manager to dive into your solution and take a tour of our office for a final meet-and-greet with the local team.

• Finals Steps: Receive feedback and, if successful, an offer! 

The minimum monthly salary for this position is according to the Collective Bargaining Agreement. Overpayment will be considered depending on qualifications and working experience.

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you’re willing to learn and grow with us, we invite you to join our team!

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