Senior Demand Generation Manager

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better.

Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset.

But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

Working the Tekmetric Way

At Tekmetric, we’re building a culture where winning matters - not for ego, but because when our customers win, we win together.

We move fast, stay curious, and take full ownership of our results — no excuses, no finger-pointing. If you thrive in ambiguity, take initiative, and view honest feedback as fuel for growth, you’ll feel right at home here.

We’re direct but respectful, ambitious yet grounded, and collaborative at every level. Everyone leads through impact and is encouraged to speak up, share ideas, and challenge assumptions (even your manager’s). This is a place for builders, not bystanders.

Success here takes focus, follow-through, and a willingness to roll up your sleeves — but if you’re driven by meaningful work and real results, it’s deeply rewarding. You’ll join a team that cares about the work, supports one another, and takes smart risks to achieve bold goals. Be yourself, stay mission-focused, and you’ll thrive. If that energizes you, we can’t wait to meet you.

At Tekmetric, great work happens anywhere, but great teams are built through intentional connection. We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company-wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

What You’ll Do

Tekmetric is looking for a marketing manager to join the demand generation team. As a demand generation marketing manager, you'll drive Tekmetric's brand awareness, engagement, and customer acquisition efforts through the orchestration and execution of integrated marketing campaigns across various channels. Reporting into the Director of Demand Generation, you'll collaborate closely with cross-functional teams to ensure the seamless execution of campaigns, track key performance indicators, and iterate on strategies to achieve marketing objectives.

• Develop and execute integrated marketing plans in collaboration with demand generation, sales, and other stakeholders, aligning with company growth objectives and customer expansion goals.

• Plan and implement multi-touch, multi-channel campaigns across all stages of the buyer’s journey, leveraging channels such as webinars, events, email, social media, SEM, display advertising, re-targeting, and content syndication.

• Monitor campaign performance metrics, such as MQLs and SQLs, and lead flow to ensure lead volume and funnel efficiencies meet sales pipeline goals.

• Utilize data insights to develop conversion optimization strategies that drive pre-qualified opportunities through to sales-qualified opportunities and closed-won deals.

• Apply an experimentation mindset to continuously test, learn, and optimize campaign performance for improved ROI.

• Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis.

• Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives.

• Provide overviews, outreach sequences, or other documentation to inform and support Sales and Sales Development teams in their outreach efforts.

• Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly.

• Collaborate with internal teams, including sales, product marketing, and design, to align campaign strategies with overall business objectives and ensure seamless execution.

What You'll Bring:

• 5-8 years of marketing experience with a focus on driving demand through lifecycle marketing.

• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement.

• Deep understanding of the demand waterfall and conversion optimization strategies.

• Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively.

• Strong cross-functional team/project management, interpersonal, and influencing skills.

• Experience using HubSpot for campaign management.

• Experience in creating brand messaging to align with assets and campaigns.

Why You'll Love Working With Us

Health & Wellness That Have You Covered:

• Enjoy the flexibility of remote work

• Competitive base salaries that reflect your value.

• Generous Paid Time Off, because we know you do your best work when you're well-rested.

• Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.

• Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.

• Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.

Investing in Your Future (and Present):

• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.

• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.

• Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.

• Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.

• After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.

• Keep growing with support for continuing education - we’re invested in your development.

Most importantly, we have a stellar team of coworkers, a really cool office, and lots of fun activities!

Tekmetric is an equal opportunity employer. We hire hard working individuals, regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.