Senior Data Strategist, Performance Analytics

Job Title: Senior Data Strategist, Performance Analytics

Job Summary:
As the Senior Data Strategist, you are the "Strategic Navigator" and high-level analytical consultant for our non-profit partners. You transform complex data into a journey-centric measurement framework. You partner with the Analytics Engineer (infrastructure) and the Integrated Marketing Strategist (campaign architecture) and are primarily responsible for interpreting performance and defending the agency’s impact. You lead consultative dialogue with CMOs and Board Members, using data to prove donor incrementality, translating complex modeling into clear growth roadmaps. You prove the "Return on Mission" by designing strategies that convert one-time donors into lifelong supporters.
Essential Responsibilities
● Strategic Consultation & Interpretation: Lead monthly and quarterly strategy sessions with client stakeholders. Transform complex media data into high-stakes budget recommendations, specifically defending the incremental impact of "top-of-funnel" awareness on long-term donor conversion.
● Measurement & Attribution Frameworks: Design the "Source of Truth" for donor acquisition. Move clients away from platform-reported metrics and toward a journey-centric view that integrates Paid and Organic data into a unified narrative.
● BI Strategy & Requirements Governance: Serve as the "Internal Client" for the data team during our transition from third-party API reporting (NinjaCat) to custom-built BI environments (Looker Studio). You will define the business logic and KPI definitions that our Analytics Engineer uses to build centralized data models, ensuring the final output is optimized for executive storytelling.
● Collaborative Experimental Design: Partner with the Media Strategist to design rigorous testing roadmaps. While they manage the creative variables, you define the statistical parameters (sample sizes, confidence intervals) and perform the post-test analysis to determine "Incremental Lift."
● Supporter Journey Modeling: Partner with the Integrated Marketing Strategist to validate the supporter lifecycle with hard data. Provide the marketing team with data-backed "Donor Personas" and predicted churn/retention models. You translate technical data into strategic "Supporter Journeys" that help the team understand a donor’s path from first gift to legacy advocate.

Minimum Qualifications
● Experience: 6-8 years in a client-facing strategy, analytics, or management consulting role within a performance marketing agency.
● Visualization Stack: Advanced proficiency in NinjaCat (current state) and Looker Studio (future state).
● Architectural Literacy: Strong understanding of SQL and the advantages of Centralized Data Architectures (e.g., BigQuery, Snowflake) over direct-to-platform connectors.
● Technical Toolkit: Proficiency in Python or R for causal inference, regression analysis, and donor behavior modeling.
● Consultative Excellence: Proven ability to present complex concepts (Attribution, Signal Loss, pLTV) to non-technical stakeholders in a way that drives consensus and action.
● Non-Profit Acumen: Deep understanding of donor acquisition cycles and the nuances of the fundraising calendar (e.g., Year-End giving).
Core Competencies:
● The "Trusted Advisor": You possess the gravitas to lead a room of executives. You don't just answer questions; you anticipate the client’s needs and offer data-driven solutions.
● Team Orchestrator: You know how to play your position in a sophisticated data team—relying on the Analytics Engineer for clean data while empowering the Media and Integrated Strategists with better tactics.
● Future-State Thinker: You understand the value of Data Ownership. You can articulate how moving toward centralized data environments allows for more sophisticated supporter journey mapping.
● Commercial Intuition: You focus on the insights that drive the most significant mission impact, rather than getting lost in technical minutiae.

Work Environment:
● This is a fully remote role; work is performed in a home office setting.
● Regular virtual interaction with employees, leadership, and external vendors.
● May occasionally require flexible scheduling to accommodate time zone differences.
Disclaimer:
This job description is intended to describe the general nature and level of work performed by the person assigned to this position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Community Boost reserves the right to modify, add, or remove duties as necessary to meet business needs.