Senior Data Scientist - Media Mix Modeling (MMM)

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. We help organisations solve complex business challenges by combining deep domain understanding with modern data and AI capabilities. Our teams work across strategy, analytics, engineering, and product delivery to create scalable, high-value solutions that improve decision-making, efficiency, and growth.

We are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models along with Generative AI, bayesian modeling, and pricing analytics. 

In this role, you will collaborate closely with clients to design and implement MMM, next-generation spend optimization solutions, and enhance decision-making with data driven techniques.

Key Responsibilities:

• Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
• Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
• Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
• Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
• Analyze pricing elasticity to understand customer behavior and forecast business impact.
• Build, fine-tune, and deploy Generative AI/LLM-based models (e.g., for scenario simulation, automated insights, or decision support).
• Continuously explore new GenAI and ML techniques to enhance solution accuracy, scalability, and automation.
• Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
• Create and maintain documentation for all models, methodologies, and analysis processes.

• Bachelor’s or Master’s degree in Data Science, Statistics, Economics, Mathematics, or a related field.
• Proven experience (4+ years) working in Media Mix Modeling (MMM) and/or marketing analytics.
• Strong proficiency in statistical modeling techniques (e.g., regression analysis, time-series modeling) and data analysis.
• Hands-on experience with tools and technologies such as Python, R, SQL, and data visualization platforms (e.g., Tableau, Power BI).
• Familiarity with marketing data sources (e.g., Nielsen, IRI, social media data, CRM, etc.).
• Strong foundation in Generative AI, with experience in LLM fine-tuning, embeddings, or workflow orchestration.
• Ability to translate complex data into actionable insights and recommendations for business stakeholders.
• Strong communication skills with the ability to present findings to both technical and non-technical audiences.

Preferred Qualifications:

• Experience working with large datasets and cloud-based data platforms (e.g., AWS, Azure, Google Cloud).
• Knowledge of marketing attribution models, customer segmentation, and lifetime value (LTV) analysis.
• Experience in running A/B tests and controlled experiments.
• Prior experience in a consulting or marketing agency environment is a plus.

What do you get in return?

• Competitive Salary: Your skills and contributions are highly valued here, and we make sure your salary reflects that, rewarding you fairly for the knowledge and experience you bring to the table.
• Dynamic Career Growth: Our vibrant environment offers you the opportunity to grow rapidly, providing the right tools, mentorship, and experiences to fast-track your career.
• Idea Tanks: Innovation lives here. Our "Idea Tanks" are your playground to pitch, experiment, and collaborate on ideas that can shape the future.
• Growth Chats: Dive into our casual "Growth Chats" where you can learn from the best whether it's over lunch or during a laid-back session with peers, it's the perfect space to grow your skills.
• Snack Zone: Stay fueled and inspired! In our Snack Zone, you'll find a variety of snacks to keep your energy high and ideas flowing.
• Recognition & Rewards: We believe great work deserves to be recognized. Expect regular Hive-Fives, shoutouts and the chance to see your ideas come to life as part of our reward program.
• Fuel Your Growth Journey with Certifications: We’re all about your growth groove! Level up your skills with our support as we cover the cost of your certifications.