Senior Data Analyst

Position Overview:
We are looking for a Data Storyteller - a curious, insight-driven analyst who can dig deep into data, uncover patterns, and communicate them through powerful visualizations and narratives that inspire action. You will turn raw data into meaningful stories that drive strategic decisions across marketing, merchandising, and operations.
You will thrive in this role if you love exploring data with minimal direction, can connect numbers to business realities, and enjoy building visually engaging dashboards that make complex ideas simple.

ShyftLabs is a growing data product company founded in early 2020 and works primarily with Fortune 500 companies. We deliver digital solutions built to help accelerate the growth of businesses in various industries by focusing on creating value through innovation.

Job Responsibilities::
• Lead the design, development, and delivery of analytics solutions that evaluate campaign performance across onsite, offsite and CRM media channels.
• Build and manage dashboards, KPIs, and reports that support internal teams and advertiser needs.
• Drive media attribution, incrementality testing, and ROI analysis to validate campaign effectiveness.
• Develop customer segmentation, behavioral insights, and targeting strategies using first-party data.
• Translate complex datasets into actionable business insights and compelling data stories.
• Support pre- and post-campaign analysis and performance reviews with external brand partners.
• Identify trends and patterns in sales, customer behavior, and media engagement to inform strategy.
• Ensure data governance, accuracy, and compliance with privacy standards and organizational policies.
• Ability to interact effectively and deliver compelling messages to stakeholders across various band levels and client partners.

Basic Qualifications::
• 5+ years of experience in data analytics, BI or a related field.
• Strong SQL skills - able to write complex queries efficiently across large datasets.
• Expertise in data visualization tools: Looker, Tableau or Power BI.
• Excellent storytelling and communication skills - able to distill complexity into clarity.
• Demonstrated business acumen, preferably in retail, e-commerce or consumer analytics.
• Ability to work independently with minimal supervision in a fast-paced, data-driven environment.
• Strong understanding of metrics, KPIs and data validation best practices.

We are proud to offer a competitive salary alongside a strong insurance package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.