Senior Customer and Industry Insights Analyst

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

We’re looking for a Senior Customer and Industry Insights Analyst who can turn Boulevard’s data into clear, actionable stories about our customers and the self-care industry. You’ll work side-by-side with marketing, business operations, product, customer success, and executive leadership to understand what consumers want, how merchants operate, and where the market is heading. You’ll translate those findings into recurring insight packages, deep dives, and decision support that teams use to shape strategy, roadmap, and go-to-market.

This role reports to our Vice President, Finance & Strategy and focuses on insight generation and storytelling over heavy taxonomy or data-engineering work. You’ll shape narratives, build visuals that make sense, and surface privacy-safe aggregates with transparent methods. You’ll be a key voice for our data, partnering closely with senior leaders to define the questions we ask, the metrics that matter, and the decisions we inform.

If connecting dots across messy data, pressure-testing hypotheses, and translating complex analysis into simple takeaways gets you energized, this could be a great fit.

What you'll do here:

• Generate unique insights from merchant, consumer, and product data to quantify Boulevard’s impact and ecosystem trends across regions, segments, and time

• Build a deep view of the consumer, including demand patterns, frequency, basket, price sensitivity, and channel behavior, and translate these into segmentation, positioning, and lifecycle strategies

• Segment merchants by vertical, size, business model, and sophistication; define peer groups, benchmarks, and outlier flags that guide comparisons and account strategy

• Track service and retail trends, labor dynamics, utilization, cancellations, rebooking, and attach rates with cohort cuts, seasonality controls, and clear caveats.

• Build recurring internal insight packs (e.g., quarterly State of the Customer, monthly Industry Pulse) that combine KPIs, leading indicators, and commentary for executives and cross-functional partners

• Partner with Marketing, Brand, and GTM on narratives, visuals, and enablement materials that use data to inform campaigns, positioning, and customer stories

• Present executive-ready data stories, align stakeholders on tradeoffs, and drive decisions with explicit recommendations, owners, timelines, and expected impact/ROI.

• Uphold privacy with documented aggregation standards and disclosure controls, including k-anonymity thresholds, dominance limits, rounding or noise, and review gates before sharing data externally or with partners

What you'll need to thrive:

• 6+ years in analytics or insights within B2B SaaS, marketplaces, payments, or high-growth tech

• Advanced Snowflake SQL, proficient Python, and production experience with dbt, including modular models, tests and CI, performance, and cost guardrails

• Proven record of delivering executive-ready insight reports and dashboards, with clear methods and well-structured, decision-focused analysis

• Strong product and SaaS growth intuition, with the ability to translate findings into opportunities, risks, and tradeoffs for product, GTM, and operations

• Proficiency with Looker, Sigma, Tableau, Power BI, or similar BI tools

• Strong editorial judgment for headlines, metric selection, and chart design, with clear, plain-language writing

• Working knowledge of privacy-preserving aggregation, including k-anonymity, thresholds, noise, and disclosure control

How we'll take care of you:

Your total budgeted cash compensation for this role is between $120,750 - $172,500 USD, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

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✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

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🏝 Take a break whenever you need with our flexible vacation day policy.

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🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

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💚 Family planning resources and specialized support programs.

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🔮 Equity: get ahead on the ground floor and grow with Boulevard.

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💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.