Senior CRM Marketing Specialist

Coins

Taguig City, Metro Manila, Philippines Hybrid permanent

Posted: August 19, 2024

Job Description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

What you'll do:
• Plan and execute impactful CRM campaigns that drive engagement and retention.
• Master and leverage CRM tools to manage customer journeys effectively.
• Analyze customer data to support CRM strategies, providing actionable insights to boost engagement.
• Collaborate closely with internal teams (marketing, product, customer experience) to refine user funnels and improve retention strategies.
• Draft, edit, and optimize content for email, push notifications, and SMS, ensuring it aligns with Coins.ph's brand voice.
• Design and refine customer journey maps that reflect key touchpoints and improve user experiences.

What we expect from you:
• 2-4 years of experience working with CRM tools, particularly CleverTap and Vero.
• Deep passion for cryptocurrency, blockchain technology, and the decentralized Web3 ecosystem, with a strong understanding of key concepts and trends.
• A proactive, collaborative attitude, ready to work across teams and adapt to the fast-paced nature of the crypto industry.
• Strong analytical skills to gather and interpret data to refine CRM strategies.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

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