Senior CRM & Analytics Manager

Senior CRM & Analytics Manager

Country: Netherlands

Senior CRM & Analytics Manager | Santander Consumer Finance SA

Your role and the team 
As Senior CRM & Analytics Manager, you are responsible for leading all analytics activities supporting Auto Financing and Auto Leasing in the Netherlands and Personal Loans in Belgium. You translate business strategy into data-driven insights, dashboards, and analytical solutions that drive commercial performance, operational efficiency, and strategic decision-making.

You act as the main analytics point of contact for commercial teams and management, ensuring the availability of accurate, timely, and consistent data. In this role, you foster a strong data-driven culture across the supported business areas and ensure a clear “single source of truth” for reporting and performance management.

You lead and develop the analytics team, setting clear priorities and ensuring high-quality delivery, documentation, and continuity of analytics processes. You work closely with Commercial, Operations, IT, and HQ stakeholders to proactively identify opportunities and translate business questions into actionable insights.

You are
You are a data-driven and commercially minded professional who combines strong analytical capabilities with leadership skills. You are able to translate complex business questions into clear analytical solutions and communicate insights effectively to different stakeholders.

You take ownership, work in a structured and proactive manner, and continuously look for improvements in reporting, automation, and analytical models. You are comfortable working in an international environment and collaborating with both local and HQ stakeholders.

Your duties and responsibilities in short

• Lead and own analytics initiatives for Auto Financing & Auto Leasing (NL) and Personal Loans (BE)
• Translate business needs into analytical use cases, dashboards, and actionable insights
• Oversee development and maintenance of Power BI dashboards and KPI reporting
• Ensure “single source of truth” reporting for performance, funnel, portfolio, conversion, and retention metrics
• Drive CRM analytics, including customer segmentation, targeting, and campaign performance analysis
• Manage analytical aspects of loyalty programs and propose data-driven improvements
• Oversee predictive models, automation initiatives, and process optimization projects
• Ensure scalability, documentation, and alignment of analytical solutions with business priorities
• Line manage and develop analytics team members
• Collaborate closely with Commercial, Operations, IT, and HQ stakeholders
• Support ad-hoc analytical requests and proactively identify performance improvement opportunities

You have

• Minimum HBO working and thinking level
• Strong background in analytics, business intelligence, and data-driven decision-making
• Good command of Word, Excel and Powerpoint
• Experience with Power BI and SQL; Python is an advantage
• Experience with customer segmentation and CRM analytics
• Understanding of loyalty program analytics is an advantage
• Experience managing or coordinating analytics teams
• Strong stakeholder management and communication skills
• Good knowledge of the Dutch and English languages, both verbally and in writing

About us

We are
Santander Consumer Finance. We have been active in the consumer finance market in the Netherlands since 1985 (car financing, personal loans and stock financing). In the Netherlands, we serve our customers from our office in Utrecht, and since 1992 also in Belgium from our office in Merelbeke (near Ghent). The leasing company Santander Leasing is also part of Santander (in the Netherlands with offices in Den Bosch, and in Belgium from Merelbeke). Our Benelux team consists of approximately 350 colleagues. Together, we are part of the Santander Group, one of the largest financial institutions in the world.

What makes Santander Santander?
We work with many different nationalities. Showing initiative is appreciated by us, just like humor. We stimulate creativity and spar with each other about new ideas. We have an open corporate culture with an informal working atmosphere.

What sets us apart:

• We have an open-plan office with several bigger or smaller meeting rooms and focus rooms if you have the need for more privacy and focus.
• We know how important mobile work is. Where it can be reconciled with the job, employees can work from home two or three days a week and are still connected to colleagues and customers via MS Teams.
• For 7 years, we have been receiving the Top Employer Netherlands, Belgium and  Europe award.
• The health and wellbeing of our professionals are a priority and a fundamental pillar of Santander's value proposition, which is communicated internally and globally under the name Behealthy. At Santander, we believe that the wellbeing of our employees is key to creating a positive, dynamic and innovative work environment. When people feel good, they have greater energy, creativity, and commitment, thus driving the success of the entire organization. In times of change and great challenges to achieve together, it is even more important to adopt healthy habits that help us prevent diseases and maintain physical and mental balance.
• Our employees can get a sports subscription and Bicycle plan via our FiscFree offer.
• Our Evermood programme offers a platform free of charge for employees about various matters – from support in the form of tips on financial problems to advice on childcare issues and help with conflict resolution at work.

Enthusiastic?

Join the team! This is your chance to use your talent in a dynamic, international organization. Please respond via this link:

* Screening is part of the application process. We check, based on the screening procedures in place within Santander, whether new employees are sufficiently reliable to perform work at Santander.

* We have a strong risk culture and expect all our professionals, regardless of their position, to have a proactive and responsible attitude towards risk management.

Acquisition in response to this vacancy is not desired.