Senior, Creative Strategist

Influential is a key leader in the Influencer Marketing space (and the LARGEST influencer marketing company in the world, by revenue). Trusted by over 60% of the Fortune 500, we connect our clients with a network of over 3 Million social media influencers.

We are looking for team members who are thrilled by the idea of playing an active role in shaping how companies engage with customers through TikTok, Instagram, Facebook, & more. Our team is built of people from across the country who have already moved the needle in social media, influencer marketing, and various sectors of technology. Ready to join us?!

What we offer:

• Competitive compensation

• Flexible time off with inclusive holiday benefits

• Comprehensive medical, dental & vision insurance for employees

• 401(k) matching

• An awesome collaborative work culture, a diverse team, and more!

The Senior, Creative Strategist, develops creator-first, insight-driven ideas that connect culture, creators, and data to real business results for a dedicated CPG/Pharma client. This role balances creative storytelling with scientific precision, translating audience, category, and platform insights into clear, compelling narratives that drive education, trust, and engagement.

As part of the Creative Strategy team, the Senior Creative Strategist helps shape proposals, influencer briefs, and content frameworks that uphold brand integrity and regulatory compliance while keeping work bold, human, and culturally relevant. They collaborate closely across departments, mentor junior strategists, and help elevate the creative craft across every touchpoint.

Key Responsibilities

• Lead creative ideation across CPG/Pharma client proposals and contribute strategically to key initiatives.

• Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas.

• Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment.

• Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence.

• Deliver polished, insight-backed proposals for Associate Director review and support client presentations.

• Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development.

• Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations.

• Stay current on creator, category, and platform trends to inform new creative approaches and innovation.

Qualifications

• 5-7 years in creative strategy, brand storytelling, or influencer/creator marketing.

• Strong background in developing integrated, data-informed creative concepts.

• Proven ability to support client proposals and contribute to cross-functional collaboration.

• Excellent presentation and storytelling skills, both visual and verbal.

• Deep understanding of social platforms, creator culture, and audience behavior.

• Experience coaching or mentoring peers in a collaborative team environment.

Estimated salary range:

$75,000 - $95,000

About Influential

Influential, powered by Captiv8, is the world’s largest influencer marketing company by revenue and the only influencer company that is both an API and preferred partner of all major social media platforms. Founded in 2013, Influential leverages the industry’s richest data, powered by advanced AI and human intelligence, to precisely match audiences with creators and deliver measurable ROI and business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpin everything we do, earning the trust of more than 50% of Fortune 50 brands. We are proud to have been named Ad Age’s 2024 A-List Social Media/Influencer Agency of the Year and to be part of Publicis Groupe, a global leader in communications operating in more than 100 countries. (www.influential.co)

Influential is an equal opportunity employer.

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