Senior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We Are Looking For

We are seeking a Senior Copywriter to help define and execute the verbal identity and creative voice for a leading brand in the sports and entertainment space launching in the US and Canadian markets. This is a career-defining opportunity to create disruptive, bold, and comedic work that makes a massive impact. You will be instrumental in developing a brand voice that resonates with sports fans, challenges the status quo, and captures the excitement of the game. This role is for a creative who is passionate about sports and thrives on pushing boundaries to create work that gets people talking.

We are a unique team in one of the most beautiful cities in the US. VML Seattle is a small, tight-knit crew that does things their way, with the advantages and backing of a global creative network. Here we believe life inspires our work, so we should live a little. It helps that we have beautiful mountains just an hour away, incredible greenery on every street, and some of the best underground art and culture you’ll ever discover.

What You'll Do

• Concept and write integrated campaigns, focusing on crafting sharp, memorable headlines and developing a distinct and comedic brand voice.

• Partner with a creative team to bring ideas to life across all channels, including broadcast TV, radio, digital, social media, OOH, and activations.

• Collaborate with the team through the production process, with opportunities for on-set experience during major shoots.

• Jump into hands-on production for high-budget, large-scale projects, including 3-4 major TV shoots a year, and gain significant production experience.

• Collaborate with a multidisciplinary team to help build a disruptive and culturally relevant brand presence in a competitive market.

Who You Are

• You are a talented copywriter with a strategic mindset and a portfolio that shows you know how to push creative boundaries.

• You are a strong collaborator who is passionate about sports, enabling you to connect with the fan mindset and inspire your creative partners.

• You are a hands-on creative who thrives on ambiguity, takes calculated risks, and is driven to bring bold, innovative ideas to life.

What You'll Need

• A portfolio packed with sharp, comedic headlines and conceptually strong campaigns across TV, OOH, radio, digital, and social.

• A genuine and demonstrable passion for sports, shown through professional work or personal interest.

• Demonstrated experience in a production environment.

• A portfolio that includes socially-led creative campaigns is a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

_
$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.