Senior Copywriter

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

VML Costa Rica is looking for a Senior Copywriter to join our creative team dedicated to British American Tobacco (BAT) at a regional level (Central America, Caribbean and Colombia).

We’re looking for a strong conceptual copywriter who can own projects, work independently, and collaborate smoothly with other teams. You will help develop campaign ideas and day-to-day communications, making sure our messaging is clear, consistent and on-brand across all touchpoints.

Responsibilities

• Develop campaign ideas and concepts for BAT and translate them into copy across retail, digital, social, CRM, e‑commerce and other channels.

• Write and adapt clear, persuasive copy in English and Spanish for different markets, formats and audiences, ensuring consistency of tone and narrative.

• Work closely with art, design, strategy, accounts, media and production to deliver integrated solutions that answer the brief and business objectives.

• Participate in briefings, brainstorms, concept development and reviews, helping move projects from insight to final execution.

• Prepare and present work to internal teams and, when needed, to clients, clearly explaining the idea and rationale.

• Incorporate feedback from clients and internal stakeholders to refine and optimize copy without losing the core idea.

• When required, support and review work from other writers/junior creatives, helping maintain quality and brand consistency.

Requirements

• 7+ years of experience as a Copywriter (ideally Senior) in advertising, marketing or similar creative environments.

• Excellent conceptual thinking and writing in English and Spanish (portfolio required).

• Proven experience developing integrated campaigns and content for retail/trade and multi-channel ecosystems.

• Ability to own briefs end-to-end: understand objectives, propose ideas, execute copy and follow through to delivery.

• Strong collaboration and communication skills, comfortable working with multidisciplinary teams and presenting ideas.

• Ability to manage multiple projects and deadlines while maintaining creative quality.

• Experience on regional accounts and/or in regulated categories is a plus (not mandatory).

Work Conditions

• Permanent contract.

• Hybrid model: 2 days in office / 3 days working from home.

• Schedule: Monday to Friday, 8:00 a.m. – 5:00 p.m.

• On-site work based in Costa Rica.

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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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