Senior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

At VML Health, we partner with clients to build connected experiences across the healthcare ecosystem. A deep understanding of individual needs and behaviour, and how they are connected, allows us to create seamless experiences. And when these experiences are personalised, unique and relevant at every touchpoint, their power is all the more profound. We power connections beyond science into human behaviour. We believe that science can change the world and that changing the world starts with a single person behaving differently. Overcoming beliefs and barriers to make life better for patients and healthcare communities is second nature to us.

The Role:

As a Senior Copywriter, you are a crucial engine behind our most impactful health communication campaigns. You’ll be a strategic conceptual thinker, working with a Senior Art Director, to define the creative vision for groundbreaking projects. This isn't just about writing; it's about imagining, collaborating, and bringing big ideas to life. You’ll transform intricate scientific information into clear, compliant, and captivating narratives that resonate deeply with diverse audiences, continually raising the creative bar.

What You'll Do:

• Generate innovative concepts for integrated campaigns across all channels.

• Translate complex medical and scientific insights into engaging, persuasive, and compliant copy for healthcare professionals, patients, and consumers.

• Drive aesthetic excellence and brand consistency through exceptional writing, from headlines and body copy to scripts and digital content.

• Guide and develop junior creative talent, fostering their growth and inspiring them to push creative boundaries.

• Work closely with multidisciplinary teams (account, strategy, medical affairs, regulatory) to ensure purposeful, effective, and compliant creative output.

• Contribute significantly to new business pitches, developing compelling strategic rationale and presentations.

• Continuously explore emerging storytelling techniques and best practices in health advertising to innovate our creative offering.

What You'll Bring:

• Significant experience as a copywriter within an agency setting, with a strong, demonstrable focus on health, pharma, or wellness brands.

• A portfolio showcasing exceptional conceptual thinking and a broad range of innovative, strategically sound, and compelling creative ideas across various channels (digital, print, film, integrated campaigns).

• Meticulous attention to detail, accuracy, and brand voice, with the ability to simplify complex medical information into clear, impactful copy.

• Deep understanding of the healthcare landscape, regulatory frameworks, and ethical guidelines governing health communications.

• Proven ability to generate original ideas and concepts, collaborating effectively with art directors and diverse client needs.

• Strong communication and presentation skills, confidently articulating your creative vision and strategic rationale to clients.

• A genuine and demonstrable passion for human health/healthcare, reflected in your work and approach to problem-solving.

The Ideal Senior Copywriter:

You are adept at managing multiple complex projects, consistently meeting deadlines, and thriving under pressure. You’re passionate about elevating creative standards and constantly strive for innovation, pushing the boundaries of what’s possible in healthcare advertising. Your high bar for your own work and your ability to inspire excellence in others make you an invaluable partner.

If you’re ready to use your words to make a real difference, collaborate with some of the best minds in the industry, and help shape the future of healthcare communication, we encourage you to apply.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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