Senior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who We Are Looking For

At VML, we are looking for a visionary and strategic Senior Copywriter to join our team and lead the creation of compelling narratives that capture attention and drive action. In this role, you will be a defining voice behind the brands we represent, partnering closely with cross-functional teams to own and execute big ideas from concept to completion. This role aligns with our Human First approach, focusing on creating authentic, sustainable value for people and ensuring our work resonates on a deeply human level.

What You'll Do

• Lead and own the conceptualization and execution of innovative campaigns across digital, social, print, video, and experiential platforms.

• Act as a strategic partner to clients and internal teams, ensuring all copy aligns with the overarching brand voice and strategic objectives.

• Confidently present and defend creative work to senior stakeholders and clients, articulating the strategic thinking behind your choices.

• Mentor and guide junior creatives, providing constructive feedback and fostering a collaborative, growth-oriented team environment.

• Oversee the quality of copy deliverables, ensuring they are persuasive, grammatically flawless, and consistently on-brand.

Who You Are

• You approach problem-solving with relentless curiosity and strategic insight, simplifying complex challenges into clear, engaging, and highly effective messaging.

• You build trust through empathy, collaborating seamlessly with cross-functional teams and mentoring others to create work that connects with audiences on a human level.

• You are comfortable with ambiguity and aren't afraid to challenge the status quo, pitch bold ideas, and champion inclusive storytelling at the highest levels.

What You'll Need

• A robust portfolio demonstrating a proven track record of conceptual thinking, strategic writing, and successful campaign execution across various media.

• Deep understanding of brand voice, overarching strategy, and how to translate complex creative briefs into compelling consumer-facing copy.

• Extensive experience presenting to and building relationships with senior clients and internal stakeholders.

• Comfortable with digital tools and platforms, with the agility to pivot quickly between different brand voices and complex project types.

• Exceptional attention to detail and a passion for mentoring and elevating the work of those around you.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$60,000—$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit  www.vml.com, and follow along on Instagram, LinkedIn, and X.

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