Senior Copywriter, Healthcare

Overview

FWD People is a full-service strategic marketing agency delivering meaningful and measurable results in the health and non-profit sectors. We take pride in being our clients' trusted strategic partner — staying ahead of the curve, and leveraging our expertise and foresight to help them navigate change and seize opportunities. We approach every challenge with a commitment to innovation, excellence, and empathy and we seek the same qualities in our leaders. As a fast-growing, senior team, we're excited to welcome more forward-thinking individuals who will help us drive growth, foster positive change within our client's industries, and have fun along the way.

As Senior Copywriter, Healthcare, you'll play a key role in shaping the voice, messaging, and content for one of our most complex human health clients. You'll collaborate closely with cross-functional teams and clients to develop strategic, on-brand copy, while fostering strong relationships through excellence in communication and content delivery. You'll have autonomy in your role, balancing creativity, regulatory needs, and deadlines, all in a supportive environment that values your ideas and promotes growth.

What You'll Do

• Lead copy and content development, with a focus on Human Health diagnostics, while contributing to other workstreams.

• Translate complex clinical and scientific information into consumer-friendly, compelling copy across paid social, IVA scripts, websites, and sales materials.

• Own all stages of copy development—from concepting to delivery—including proofreading and revisions.

• Contribute to messaging strategy sessions with clients and internal teams, incorporating feedback to refine content.

• Develop fluency in client industries, including therapeutics and diagnostic tools, to tailor messaging to specific audiences.

• Ensure consistency and clarity across brand identities, channels, and formats—including print, digital, social, web, and technical documentation—using industry best practices.

• Collaborate closely with FWD People team members and clients to develop strategic, on-brand content and copy solutions.

• Maintain version control and manage assets throughout the project lifecycle to ensure quality, organization, and efficiency.

What You'll Bring

• You bring 7+ years of writing and editing high-science, data-heavy healthcare content, with a focus on technical precision and accuracy in oncology or diagnostic environments.

• You're confident in client-facing environments and are comfortable taking the lead fielding questions and leading conversations.

• You know how to dissect and interpret complex scientific data, identifying key points for technical and regulatory audiences.

• You have high standards for the creative process and your output and exhibit exceptional attention to detail in all tasks, ensuring accuracy, consistency and precision in all deliverables.

• You're proficient in AMA and AP style and have a strong understanding of best practices in the pharma and healthcare industry, including how to apply references and validate ahead of regulatory submissions.

• You have the ability to critically evaluate and summarize scientific data and clinical results.

• You work well under pressure and are an expert at being able to self-manage expectations and deliver on-brief, strategic, and strong copy across deliverables.

• You're a critical thinker and a natural storyteller, skilled at communicating ideas in slides and across Google Workspace, and presenting to clients and internal team members.

• You embody a self-motivated positive attitude and collaborative nature, with the ability to adapt to new situations, think on your feet, and communicate openly and proactively with those around you.

Nice-to-Haves

• Experience in oncology, immunology, neurology, or rare disease categories.

• Background working with biotech or pharmaceutical clients.

• Familiarity with MLR review processes and regulated marketing.

• Experience with animal health or non-profit sectors.

• Portfolio demonstrating work across multiple healthcare audiences and channels.

Who You Are

• A strategic storyteller who brings complex science to life with clarity and impact.

• A detail-oriented professional who maintains high standards while meeting tight deadlines.

• A collaborative team player who builds strong relationships with clients and colleagues.

• An adaptable thinker who thrives in dynamic environments and embraces creative challenges.

Working at FWD People

We are a senior team that champions integrity, adaptability, excellence, and growth. Here, you'll collaborate with solution-focused colleagues to advance both our clients and our teams.

Our office is located in Brooklyn Heights, and we offer a flexible hybrid work schedule. We value in-person collaboration and connection but also understand the importance of offering the flexibility to work from home.

We are dedicated to creating a diverse, equitable, and inclusive workplace where everyone feels valued and respected. As an equal-opportunity employer, we welcome differences in race, gender, age, sexual orientation, disability, and more. We believe that diversity drives innovation and success, and we are committed to ensuring equal opportunities and fostering a culture of respect and collaboration.

Interviewing at FWD People

We believe in transparency and respect for your time. Our hiring process is designed to be open, fair, and as straightforward as possible, giving you a clear picture of what to expect while also giving us a chance to get to know you. Here's how it works:

• Initial Conversation: A friendly chat to learn about your background, goals, and what excites you about this opportunity (and in general).

• In-Depth Interview: A deeper discussion about your skills, experiences, and how you envision contributing to our team.

• Scenario Conversation: A collaborative discussion where we'll walk through a few real-world scenarios together. This is an opportunity to show us how you think through challenges, make decisions, and approach problem-solving.

• Final Interview: An onsite conversation with some additional folks on our team and leadership to explore how your unique talents align with our mission and values.

We know that interviewing can sometimes feel overwhelming, which is why we're committed to keeping the process clear and communicative every step of the way. We're excited to learn more about you and appreciate you taking the time to get to know us!

Benefits & Comp

At FWD, we believe in supporting our team both personally and professionally. We offer excellent benefits, including 25 days off per year +16 paid holidays, matching 401(k), medical, dental & vision, paid maternity & paternity leave, home office setup, yearly team retreats, and a comprehensive professional development program including executive coaching and a yearly professional development stipend. As we continue to grow, we enhance our benefits package to meet the needs of our team.

The salary range for this role is $105,000-$130,000 with a preference for contract-to-permanent candidates to ensure a mutual fit. The expectation will be to convert to full-time after 3-months. This role is based in NYC (Brooklyn) with a flexible hybrid work schedule.