Senior Copywriter & Content Lead

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

One of the RubyLabs fastest growing portfolio companies is looking for a Senior Copywriter and Content Lead. Originally focused on paid user acquisition strategy we are now focused on unlocking organic search as a growth engine. We are building a robust organic and brand-awareness engine, and our newly launched Blog will be at the center of this initiative.

We are looking for a highly autonomous Senior Copywriter & Content Lead to be the definitive voice of this product.

The team

Our team operates in a fast-paced, 100% remote environment with high talent density and a strong ownership culture. You will work directly with the Product Manager and act as our chief storyteller—building brand trust, educating users, and driving our organic growth strategy from the ground up.

Key Responsibilities

• Owning the Blog: Architecting, launching, and managing the blog to serve as our primary organic growth engine.

• Driving Organic SEO & Trust: Writing compelling, high-ranking, long-form content that educates searchers and clearly demonstrates the ongoing value of our 5 search funnels.

• Combating Churn: Creating strategic, reputation-building narratives that counteract the friction of our fast-paced acquisition funnels, turning quick conversions into long-term, retained subscribers.

• Global Localization: Collaborating with our teams to ensure your core messaging translates and performs effectively across our highly profitable international markets (EU, UK, US).

• Cross-Departmental Collaboration: Dedicating a percentage of your time to act as a strategic copy resource for Product and Marketing—refining UX/UI copy, lifecycle emails, and high-converting ad creatives.

Qualifications

• Senior-Level Autonomy: You don't need hand-holding. You thrive in a fast-paced, 20+ person agile startup where you are trusted to figure things out and execute rapidly.

• Exceptional Storytelling: You know how to write copy that is authoritative yet accessible, easily explaining complex OSINT concepts (like Phone and VIN reverse lookups) to everyday consumers.

• Growth & SEO Mindset: You understand how to write for humans first, but optimize for search engines, bridging the gap between creative copywriting and organic acquisition.

• Strategic Empathy: You understand the balance between aggressive growth marketing and the need for empathetic, brand-building content that reduces subscriber churn.

• OKR-Driven Mentality: You are highly motivated by performance metrics, comfortable working in parallel across multiple initiatives, and eager to hit commonly agreed targets.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here:

https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (40 minutes)

• Final Interview (30 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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