Senior Copywriter

About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We’re committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly.

Since 2013, we’ve helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.

Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We’re available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

The role in a nutshell:

Luno is building the all-in-one investment platform, combining cryptocurrency, tokenised equities, and payments in one trusted, intuitive app.

We’re looking for a Senior Copywriter who can turn complex financial and crypto topics into stories that resonate. This isn’t just about writing well, it’s about spotting compelling narratives, understanding what makes a story stick, and translating that into clear, actionable messaging for traders, investors, and the wider community.

You’ll shape how Luno talks about crypto, trading, and finance across paid, organic, and owned channels, helping to drive engagement, education, and growth.

Your mission will be:

- Brand & Messaging

• Develop and evolve Luno’s brand voice across campaigns, social, community, and owned channels.

• Translate complex financial and crypto concepts into clear, engaging messaging that drives awareness and action.

• Identify narratives and angles that have the potential to resonate beyond Luno, across audiences, journalists, and the wider ecosystem.

- Content Creation

• Conceptualise and write high-impact content for paid campaigns, organic social, CRM, and website channels.

• Collaborate closely with designers and creative teams to bring ideas to life, testing and iterating continuously.

• Use research, data, and insights to build stories that feel both informed and approachable.

- Collaboration & Performance

• Partner with Growth and Product teams to ensure messaging aligns with strategy and business goals.

• Test, measure, and optimise content based on performance data, ensuring every story and word contributes to growth.

• Stay attuned to trends in finance, crypto, and emerging narratives to inform campaigns that cut through the noise.

A little about you:

• 5+ years of copywriting experience, ideally in finance, tech, or crypto.

• Strong portfolio demonstrating storytelling, conceptual thinking, and versatility across formats and channels.

• Experience writing for both brand and performance, across social, CRM, website, and other owned channels.

• Firm grasp of SEO and keen interest in developing AEO strategies.

• Ability to translate complex topics into accessible, motivating, and media-ready narratives.

• Highly collaborative, proactive, and comfortable in a fast-paced, experiment-driven environment.

• Curious, detail-oriented, and energised by the opportunity to shape the voice of one of crypto’s leading platforms.

Life at Luno:

• Remote but reachable work policy gives you the freedom to choose between working from home or the office.

• Plus the option to buy and sell up to 5 days leave

• Improve body and mind, with excellent private medical insurance

• Access to Learnably and our additional learning platforms for your personal and professional development

• 6 months primary care-giver leave

• Paw-ternity leave for your furry friend

• Annual Inspiration Day in addition to your annual leave which increases based on your length of service!

• A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts

• Free lunch and snacks

• 0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.