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Senior Copywriter

Mastercard

Besiktas, Istanbul Turkey permanent

Posted: January 15, 2026

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Job Description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Senior Copywriter Senior Copywriter, Advisors Creative Desk Overview The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands. The Senior Copywriter is a hands-on creative role focused on developing strong ideas and delivering high-quality writing across brand, campaign, and content work. The role contributes to integrated creative thinking, partners closely with art and strategy teams, and helps elevate the quality of work across projects. The Role • Develop creative ideas and write high-quality copy across brand, campaign, and content initiatives. • Translate strategic briefs into clear, on-brand messaging and executions. • Write across formats and channels, including brand narratives, scripts, digital, social, video, print, and direct-response materials. • Contribute to the development of integrated campaigns alongside art directors, motion designers, and strategists. • Manage individual workstreams and deliverables across multiple briefs. • Present work clearly in internal reviews and client meetings. • Collaborate across disciplines to ensure consistency and quality across all touchpoints. • Stay informed on cultural, digital, and platform trends, bringing fresh thinking into the work. • Participate constructively in feedback and review sessions. All About You • Minimum 8 years of copywriting experience within full-service advertising agencies, in senior creative roles below Creative Group Head level, preferably within global network agencies. • Strong portfolio demonstrating conceptual brand and integrated campaign work across social, digital, and multimedia. • Proven ability to translate strategy and insights into compelling, well-crafted creative work. • Experience working across multiple channels in a digital-first environment. • Strong collaboration skills. • Clear and confident communication and presentation skills. • Strong understanding of the digital landscape, social platforms, and emerging trends. • Experience working on finance or financial services brands. • Proficiency in English; additional languages are a plus. • Bachelor’s degree or equivalent; an advanced degree is a plus. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

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