Senior Competitive Intelligence Programs Manager

About CyberArk

CyberArk, a Palo Alto Networks company, is the global leader in identity security, trusted by organizations around the world to secure human and machine identities in the modern enterprise. CyberArk’s AI-powered Identity Security Platform applies intelligent privilege controls to every identity with continuous threat prevention, detection and response across the identity lifecycle. With Identity Security, organizations can reduce operational and security risks by enabling zero trust and least privilege with complete visibility, empowering all users and identities, including workforce, IT, developers and machines, to securely access any resource, located anywhere, from everywhere. Learn more at cyberark.com.

Copyright © 2026 CyberArk Software. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

We’re hiring a builder to help us scale Competitive Intelligence Programs as we join

forces with Palo Alto Networks. Our function is responsible for deep understanding why

we win and lose, supporting GTM & Product teams by translating research into content

and enablement, and ultimately making a measurable impact on pipeline and win rate

with competitive programs.

The new Senior Manager brings a platform mindset, understanding how identity,

access, privilege, and AI all interlock. This should be a strategic marketer with

competitive DNA: someone who can absorb complex insights from SMEs and transform

them into insights for our GTM teams and security leaders.

Why This Role Matters

Identity Security is at a market inflection point.

 Machine identities and automation are exploding. AI agents are becoming

privileged actors that need governance, least privilege, and controls comparable

to (or stronger than) humans.

 Competitors and platforms are pushing hard on “control plane” narratives

(identity + SOC convergence, bundling, AI-powered workflows), raising the bar

for clarity, speed, and credibility in competitive execution.

 Our win/loss program shows we win when we operationalize what’s true about

CyberArk: platform breadth, machine expansion, GTM strength, and market

leadership. Those advantages need a leader who can convert insight into

repeatable, field-usable

What You’ll Do:

Orchestrate offense + defense playbooks

 Lead competitive playbook strategy across key competitors and segments,

ensuring the field has current, high-confidence guidance.

 Build defense via differentiation: fact-based rebuttals and proof-driven

narratives that GTM teams can implement at scale.

Embed competitive intelligence across GTM + Product

 Ensure product launches, platform stories, analyst submissions and messaging

are competitively distinct with a ‘show, don’t tell’ mindset.

 Partner with Enablement to integrate competitive scenarios into onboarding and

ongoing training.

Create high-impact content and executive briefs

 Produce (and/or orchestrate) critical assets when stakes are high: this can

include rapid responses, exec-ready briefs, field kits, and strategy decks.

 Distill deep SME input across teams into output that’s relevant to security

leaders, aligned with how we are positioned to help.

Run the competitive operating cadence

 Establish a cross-functional “Compete Council” rhythm with PM, PMM, Sales,

Enablement, Strategy, and SMEs to drive decisions and follow-through, not just

readouts.

 Own a prioritized roadmap of competitive initiatives with clear owners and

metrics.

5–8+ years in product marketing, competitive intelligence, strategy, or technical

marketing (cybersecurity / enterprise software strongly preferred).

 Demonstrated ability to translate complex technical topics into field-ready

guidance that changes behavior and improves outcomes.

 Strong working understanding of identity/security concepts (e.g., PAM,

secrets/machine identities, cloud access, IGA/IAM adjacencies), along with the

curiosity to go deep fast.

 Excellent communication: concise writing, confident presenting, and the ability to

tailor messaging from reps → execs.

 Strong program discipline: prioritization, stakeholder management, operating

cadence, and measurement.

• Deep experience in identity security (IAM/IGA, privileged access / machine

identity / AI agent landscape) and/or adjacent security platforms.

• Track record building competitive programs that scale: win/loss

operationalization, takeout plays, competitive enablement systems, experience

working with security research organizations (Labs / Red Team) to convert

research into GTM advantage.

• Experience operating through M&A, integration, or large matrix environments.

• Strong grasp of emerging AI/agentic identity and governance trends and their

implications for privilege controls and enterprise security narratives.