Senior Communications Strategist, Internal Communications

Make a difference with us! At Alliance Defending Freedom, we believe God has brought you here for His purpose—to stand for truth and defend the God-given right to live and speak it. Together, we protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights. Review our Statement of Faith to ensure we’re a fit for you.

Location: Lansdowne, VA

Team Overview:

As a Senior Communications Strategist for Internal Communications, you play a vital role on the team at ADF. In this role, you will shape and execute communication strategies that advance ADF’s mission and amplify its impact. Reporting to the Vice President of Public Relations and Communications, you will lead the development and implementation of strategic communication plans for key areas of the organization — including legal, legislative, alliance, and support functions.

This role combines strategic planning, relationship-building, and hands-on execution. You will serve as the communications lead for your assigned teams, translating complex initiatives into compelling narratives, ensuring brand consistency, and delivering impactful messaging across multiple channels.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive communication strategies and campaigns that strengthen ADF’s messaging, enhance brand reputation, and engage key audiences.

• Brand Alignment: Ensure all communications reflect ADF’s tone, voice, and visual identity and are aligned with organizational priorities and mission.

• Partnership & Collaboration: Serve as the primary communications partner for assigned teams, building trusted relationships and providing strategic counsel on messaging and engagement.

• Integrated Campaign Development: Lead the creation and execution of multi-channel communication plans, whether internal or external as appropriate — including internal communications, media, social media, CEO communications, and marketing — to achieve advocacy and organizational goals and ensure the designated audiences are well informed through the appropriate communication medium.

• Internal Communications & Executive Messaging: Lead internal communication efforts for your assigned stakeholder groups, including HR, IT, CEO, and Executive Leadership messages, internal announcements, and team-wide updates that build clarity and engagement.

• Content Development: Draft, edit, and oversee high-quality communication materials tailored to target audiences and platforms, including collaborating with Creative Services on graphics and video creation for communication initiatives.

• Cross-Functional Coordination: Collaborate with internal stakeholders and external partners, including creative, marketing, media relations, and subject matter experts, to deliver cohesive and effective campaigns, ensuring that the message is clear, concise, and meets the objectives of the organization and campaign.

• Internal Channels & Events: Manage internal communication channels (email, intranet, and Teams) and coordinate internal communication events or CEO-led gatherings to ensure consistent, mission-aligned messaging across the organization.

• Performance and Engagement Measurement: Track and evaluate communication initiatives, using data and metrics to measure effectiveness and inform future strategies.

• Project Leadership: Manage timelines, deliverables, and resources for multiple concurrent projects, ensuring initiatives are completed on time and on budget.

• Vendor Management: Oversee relationships and deliverables from external vendors supporting communication and advocacy efforts as needed.

• You will be asked to perform related duties or special projects as assigned by the VP of PR and Communications.

Minimum Qualifications

• Bachelor’s degree required.

• 8+ years of experience with communications, journalism, marketing or a related field.

• 5+ years of management experience is preferred.

• Ability to design and implement comprehensive communication strategies aligned with organizational objectives.

• Exceptional written and verbal communication skills; ability to craft persuasive, impactful messaging across multiple platforms.

• Strong interpersonal skills and ability to build trusted partnerships with stakeholders and influence decision making at all levels.

• Proven ability to manage multiple projects simultaneously, from conception to completion.

• An analytical mindset; skilled in evaluating communication metrics and adjusting strategies based on data-driven insights.

• Creative thinking skills and ability to deliver innovative approaches to developing engaging, audience-focused campaigns.

• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and Adobe Creative Suite.

• A high sense of professionalism with excellent problem-solving abilities, initiative, and composure under pressure in a fast-paced environment.

• Ability to travel as needed.

Pay & Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.

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