Senior Commercial Partnerships Manager

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Role Purpose

Entain is looking for a Senior Partnerships Manager to join our global Commercial Partnerships function.

The primary purpose of this role is to own, grow, and optimise strategic third‑party content partnerships across Entain's global portfolio, with a particular focus on Sports Data, Streaming, and selected iGaming / Casino content suppliers that underpin our sportsbook and gaming propositions.

You will help shape short-, mid-, and long‑term partnership strategies that deliver sustainable commercial value, innovation, and competitive advantage. Operating at senior stakeholder level, the role will manage complex, high‑value partner relationships and influence £400m+ of global sports & gaming related spend and value creation.

Key Responsibilities

Strategic Partnerships & Commercial Ownership

• Own and develop strategic partnerships with important content suppliers across Sports Data, Streaming, and selected iGaming / Casino content categories
• Be a senior commercial lead on high‑value, complex partner negotiations, including renewals, restructures, and new strategic agreements
• Create and execute category and partnership strategies, ensuring alignment with Product, Trading, and Commercial goals
• Ensure commercial tension and optionality across the supplier ecosystem, while managing sole / single‑vendor relationships where required

Stakeholder & Cross‑Functional Leadership

• Partner with Product, Trading, Commercial, Technology, and Legal teams to align partnerships with business strategy
• Translate business strategy into clear commercial partnership roadmaps, aligned to contract expiry cycles and innovation priorities

Value Creation & Optimisation

• Identify and deliver value optimisation opportunities, including pricing improvements, revenue upside, product enhancements, and efficiency gains
• Lead commercial modelling (including TCO, revenue impact, and cost-to-serve considerations) to support decision-making
• Identify global synergies and scalability opportunities across markets and brands
• Drive continuous improvement in product and service specifications through partner collaboration

Innovation & Market Insight

• Maintain an understanding of the Sports & Casino supplier landscape, including new technology, data, streaming, and iGaming trends
• Build a forward‑looking innovation pipeline, working with partners to bring differentiated content and capabilities to Entain
• Provide market insight and thought leadership to internal stakeholders on partnership and content trends

Governance & Financial Accountability

• Ensure strong commercial governance, contract compliance, and risk management
• Contribute to and uphold the values and behaviours of the Commercial Partnerships team

Qualifications and Educational Requirements

• Graduate calibre; Bachelor's degree in Business, Finance, or a related discipline desirable but not essential
• Postgraduate qualification (e.g. MSc / MBA) or professional qualification (e.g. MCIPS) advantageous
• Commercial or partnership management training desirable

Specialist Skills and Experience Required

• 5+ years of experience in senior commercial partnerships or supplier management roles, ideally within iGaming, Casino, Sports Betting, or digital content
• Experience negotiating and managing high value, strategic partnerships
• Experience operating with sole / single vendor or specialised suppliers
• Strong commercial acumen, including TCO modelling, value optimisation, and revenue focused thinking
• Excellent stakeholder management across senior internal and external audiences
• Organised and comfortable operating in a global, matrixed organisation
• Motivated, proactive, and commercially creative

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Based out of our London Stratford office, you can expect to receive benefits like:

• Generous group bonus scheme
• Hybrid working - 2+ days in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Sharesave Scheme

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

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