Senior Commercial Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

This role is based in our Amsterdam, Netherlands Office

Your Role:

You’ll deliver impactful campaigns that drive MQL revenue targets for two flagship events: Vitafoods Europe and Fi Europe.

What You’ll Do:

• Plan and execute targeted, segmented campaigns tailored to specific audiences.
• Develop nurturing strategies to turn cold prospects into warm, sales-ready leads.
• Create engaging top-of-funnel initiatives to capture data from broader audiences.
• Run multi-channel campaigns across email, paid search, paid social, remarketing, web, and social media platforms.
• Write compelling copy that attracts, engages, and converts potential exhibitors into warm leads.
• Monitor campaign performance in real-time, making adjustments to maximize effectiveness.
• Ensure all marketing materials—emails, website content, and digital assets—are polished, aligned with brand guidelines, and meet Informa’s high standards.

What You’ll Bring:

• Mandatory: Proven experience in email marketing and database segmentation
• Expertise in demand generation and lead generation.
• Strong analytical skills and a questioning mindset.
• A proactive, can-do attitude.
• Proficiency in Salesforce and other marketing platforms.
• Exceptional copywriting skills.
• Deadline-driven and target-focused approach.
• Excellent verbal and written communication skills.
• Ability to build strong relationships with partners and stakeholders.

Why Join Us?

At Informa, we focus on creating opportunities for growth and success. You’ll be part of a team that values clear, engaging communication and innovative strategies to connect with audiences.

Ready to make an impact?

Apply now and help us deliver campaigns that drive results!

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
•  Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
•  Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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