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Senior Category Growth Manager (D2C eCommerce)

Emma Sleep

Lisbon Hybrid permanent

Posted: January 29, 2026

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Quick Summary

We are looking for a Senior Category Growth Manager to join our team and drive growth in our D2C eCommerce business.

Job Description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

At Emma, we’re on a mission to transform how people sleep — and our E-commerce team plays a central role in making that happen. We’re now looking for a Senior Category Business Manager – D2C E-commerce to own and scale one of our most strategic categories in Brazil: pillows, duvets, and bed linen.

This is a high-impact, end-to-end ownership role where you’ll shape the category strategy, drive profitable growth, and optimize the full online customer journey in a fast-paced D2C environment. You’ll sit at the intersection of commercial strategy, product, and digital execution, with regular exposure to senior leadership across our international E-commerce organization.
If you enjoy turning data into action, leading growth initiatives, and building categories that customers love — this role is for you.


What you´ll do::
• End-to-end ownership of the Accessories category in the Brazil E-commerce market, with full accountability for revenue, margins, and performance.
• Define and execute the category and product portfolio strategy, including launches, assortment planning, lifecycle management, and phase-outs.
• Identify and unlock growth levers by analyzing sales, conversion, pricing, margins, customer behavior, and funnel performance.
• Lead product launches, promotions, and commercial campaigns, working closely with marketing and product teams to ensure strong market impact.
• Partner cross-functionally with performance marketing, brand, product development, supply chain, and customer service to deliver best-in-class execution.
• Use customer insights, market research, and competitive intelligence to continuously improve category positioning and the online customer experience.
• Stay ahead of E-commerce, marketplace, and digital merchandising trends, translating them into concrete actions and strategic recommendations.


Who we´re looking for: :
• A Bachelor’s or Master’s degree in Business, Marketing, E-commerce, Digital Marketing, or a related field.
• 3+ years of experience in E-commerce, category management, digital retail, online merchandising, or a D2C environment.
• A proven track record of driving online growth and managing product categories with a strong commercial mindset.
• Highly data-driven and analytical, with the ability to turn insights into clear, actionable decisions.
• Comfortable working cross-functionally in a fast-moving, international environment.
• Strong communication and stakeholder management skills.
• Fluent in English; Portuguese is a plus.


What we offer: :
• Pet-friendly environment, where you can bring your furry desk buddy;
• Discounts on our top-notch products;
• Health insurance including dentist;
• 24 days holidays / year +1 day/year at Emma (max. 29 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team-building exercises but opportunities to create epic memories;
• All the tools you need to grow and ownership from the beginning.


Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!

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