Senior Business Analyst, Player Engagement

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

We are seeking an experienced Senior Business Analyst to join our Player Engagement team overseeing Canada, Iberia and Latin America (CILA). Reporting to the Head of CRM Intelligence, this analyst will conduct extensive quantitative analysis on our player bonus spending and resulting player behaviors; all while translating such analysis into strategic recommendations to ensure we best provide value to our players across all CILA.

This Analyst will also inform the creation of predictive data models to identify critical actions needed in specific lifecycle stages in our players journeys, and will partner with our Data & BI team to help them prioritize the dashboards and BI tools of highest need to empower our CRM teams.

Responsibilities

• Conduct specific, quantitative, data research around our customers behaviours in different lifecycle stages, measuring the effectiveness of our campaigns addressing those and other KPIs
• Respond to adhoc needs of Business and Product stakeholders, conducting quick-yet-pragmatic large data analysis when needed to distill key insights required to inform decision making, and help drive further player acquisition, engagement and retention
• Partner with the respective bonus campaign automation and local bonus teams to conduct uplift analysis and A/B testing on most important bonus initiatives ran by CRM organization – while coaching and training them to conduct those analysis on their own
• Evaluate needs of CRM teams for analysis and BI tools most key for them to measure campaign impact, and support efforts towards their development in collaboration with Data & BI teams
• Regularly update different stakeholders, including CRM and Country leaders, with the precise information and insights to enable strategic decision-making
• Identify predictive behaviour models useful to inform campaign automation around player journeys, and lead their development in partnership with Data Science teams
• Create support documentation for analysis findings, presentations, reports, training sessions, templates, etc

• Minimum 4 years in roles focused on large-data quantitative analysis; Preference for backgrounds in Management Consulting, Finance, Data Analytics or Statistics
• Experienced ideating quantitative methodologies to estimate financial ROI of spending activities
• Highly experience in conducting pragmatic 80/20 “directionally-correct” analysis when needed, finding balance between speed and accuracy
• High awareness of basic Statistics concepts (e.g., standard deviations, analysis significance, etc)
• Proficient using data analysis manipulation software beyond Excel (e.g., Python, Alteryx, Tableau, etc.)
• Full proficiency with SQL and overall data access & extraction tools
• Passion and excitement for running quantitative data analysis – role will require somebody who finds joy in crunching large datasets to uncover insights

Bonus qualifications

• Professional experience with customer-oriented promotional spend and/or data insights roles in B2C companies with high volume of promotional spending (e.g., bonus, awards, coupons, etc.)
• Knowledge of online casino and sportsbook industry and their player behaviours, motivations, and retention drivers
• Knowledge of all key stages of B2C customer lifecycles and associated marketing activities for each

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

Equal Opportunities.

If you need any reasonable adjustments at any stage of the recruitment process, please contact us and we'll support you.

We're committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves.

We're an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.