Senior Brand & Visual Designer

Who We Are

Founded in 1995, XDS (Xidesheng) is one of the world’s largest bicycle manufacturers, producing over 8 million bikes annually and serving riders in more than 80 countries. Our high-end division, X-Lab, partners with the UCI WorldTour Team XDS Astana to engineer the next generation of performance bikes.

As we expand into the U.S. market, we’re building a small, elite team that blends performance design, brand storytelling, and premium consumer experience.

For more info, please check out https://xds.co/

XDS USA is seeking its first Senior Brand & Visual Designer — a hands-on creative leader who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, packaging, and dealer environments.

You’ll shape how the world experiences XDS and X-Lab — from a digital ad to a bike box, from a race-day display to a retail rack. This is a rare opportunity to define the design DNA of a global brand entering the U.S. market.

What You’ll Do

Brand & Marketing Design

• Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, and trade show graphics.

• Develop visual systems and templates for consistency across global and U.S. markets.

• Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations.

• Ensure a consistent, premium brand language across all touchpoints.

Product & Packaging Design

• Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos.

• Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact.

• Collaborate with product and factory teams on material finishes, coatings, and color accuracy.

Dealer & Retail Design

• Create in-store and dealer marketing materials: point-of-purchase displays, rack signage, banners, posters, and merchandising kits.

• Develop trade show booth visuals and experiential graphics for U.S. events and expos.

• Support the rollout of the U.S. dealer visual identity program.

Cross-Functional Collaboration

• Work closely with product, marketing, and supply chain teams across the U.S. and China.

• Manage external design vendors, photographers, and printers when necessary.

• Maintain strong visual standards and version control across digital and print assets.

You’re a Great Fit With:

• 6–10 years of experience in brand, visual, or industrial design — ideally in consumer, outdoor, or mobility brands.

• Experience with designing branding for physical consumer goods.

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects); familiarity with 3D and rendering tools (Keyshot, Blender, etc.) a plus.

• Strong understanding of print production, packaging, and color management.

• Experience designing across both digital and physical mediums — from social to booth displays to product graphics.

• A refined aesthetic sense that balances performance, minimalism, and visual clarity.

• Passion for cycling, mobility, or design that moves people — literally and emotionally.

You’re a Spectacular Fit With:

• Skills in quick mockups and rapid content creation cycles

• Interest in pop culture and understanding of bicycle design history

• Familiarity with Figma, After Effects, Unreal Engine and other design tools

Our Compensation and Benefits

• Competitive salary

• Demo bike fleet and comprehensive travel allowances

• Generous time off policy

• Health, dental, and vision insurance

• Monthly Fitness Stipend

• Office space in beautiful Venice, California