Senior Brand Manager- West Africa

LextorahLDS

Lagos, , Nigeria permanent

Posted: June 25, 2013

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Quick Summary

Developing a strong brand presence in West Africa, with a focus on creating a cohesive brand strategy that aligns with the company's global brand vision.

Required Skills

Marketing Category Management Research Shopper Insights Integrated Marketing Services New Product Introduction Agency Management Financial Compensation Understanding Strategic Planning Community Dynamics

Job Description

Kimberly –Clark
is a fast moving goods (FMCG) global corporation that has recently come into
west Africa market.

Headquartered in Dallas, we lead
the world in essential for better life with well-known global family and
personal care brands that are sold in more than 150 countries with nearly
56,000 employees worldwide, high caliber talents are required at senior
management levels as the company establishes strong foot prints in Sub-Saharan
Africa, the work environment is designed to foster personal and professional
growth, reflecting a sense of community that nurtures innovation.

Developing and implementing annual marketing/brand activation plan.

Implementing the integrated marketing plan (IMP) and new product introduction (NPI) activities.

Manages the research process and ensure shopper insights, channel and POP strategies and plans.

Develops internal and external category reviews, analysis category data, highlights opportunities and recommends course actions.

Manages interactions with agencies and assists the evaluation.

Bachelor’s degree, minimum of 5 years job experience, including excellent understanding of or experience in marketing and category management.

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