Senior Brand Manager (Online Brokerage)

About Moomoo Financial Canada

Moomoo is one of the world’s fastest-growing investing platforms, trusted by more than 28 million users globally and now rapidly expanding in Canada. As a Nasdaq-listed fintech (Ticker: FUTU), moomoo provides best-in-class U.S. trading access, professional-grade trading tools, and an unmatched community learning ecosystem.

In Canada, moomoo is building a bold, modern financial brand. One that blends technology, culture, education, and creativity to empower Canadians to invest with clarity and confidence.

We operate as a highly collaborative, entrepreneurial, and results-driven marketing team. We move fast, test often, and craft experiences that bridge fintech, retail investing, community, and culture, including our first-of-its-kind Yorkville Moomoo Store in Toronto.

If you want to help shape one of the most exciting challenger brands in Canada, this role is for you.

ABOUT THE ROLE

Reporting to the VP, Brand Marketing, the Senior Brand Manager will be a core leader responsible for driving the development, execution, and optimization of moomoo’s brand presence in Canada.

You will oversee integrated brand strategy, campaign development, creative excellence, content, experiential activation, and cross-functional alignment across our fast-growing ecosystem, including product marketing, PR/comms, performance media, influencer partnerships, and our new flagship Moomoo Store.

You will be entrusted with building a distinctive, modern fintech brand that Canadians trust.

This is a role for someone who wants to stretch from strong brand manager to true brand owner with autonomy, strategic depth, and the ability to shape a national challenger brand narrative.

WHO YOU ARE

The ideal candidate is:

A strategic storyteller

You understand how to turn insights, data, and cultural signals into compelling brand narratives, campaigns, and creative ideas.

A builder at heart

You thrive in environments without rigid playbooks shaping structure, elevating processes, and raising the creative bar.

Fintech-curious & customer-obsessed

You want to help Canadians invest and trade better, understand behavior change, and uncover barriers to financial confidence.

A cross-functional connector

You influence and build collaborative environments by partnering with product, PR, media, influencer, analytics, and creative teams to ensure brand consistency and clarity across every touchpoint.

Operationally excellent

You love organization, timelines, prioritization, and making sure complex initiatives seamlessly execute.

Collaborative, resilient, and energized by pace

You enjoy working in a fast-moving, high-ambition environment where ideas become reality quickly, whether that’s a campaign, a store experience, or a partnership.

MORE SPECIFICALLY, YOU WILL:

Brand Strategy & Positioning

• Help evolve and maintain moomoo’s brand strategy, positioning, and messaging architecture for Canada.
• Drive clarity around our core ‘reasons to believe’ and ensure consistency across channels.
• Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction.

Integrated Campaign Development

• Lead the development and execution of national brand campaigns, launch moments, and evergreen initiatives.
• Partner closely with creative teams (internal + external) to ensure concepts are breakthrough, on-strategy, and culturally relevant.
• Build tight, actionable creative briefs that elevate quality and inspire strong creative output.

moomoo Store Activation

• Shape the brand experience within the Yorkville Store from content and storytelling to programming and community building.
• Partner with cross-functional teams to turn the store into a hub for acquisition, education, creator partnerships, and fintech culture.

Content, Social & Influencer Collaboration

• Oversee brand-aligned content themes, scripts, narratives, and social storytelling.
• Work with influencer and partnerships teams to ensure creators amplify brand strategy authentically and consistently.
• Support the development of product education content, creator collabs, UGC, and community moments.

Cross-Functional Leadership

• Collaborate with product, PR, comms, social, performance media, and global teams to ensure consistent brand expression everywhere.
• Provide strategic and executional leadership on brand integrations across paid, owned, earned, experiential, and product channels.

Brand Governance & Quality Control

• Maintain brand standards across visual identity, tone of voice, messaging, and creative assets.
• Conduct ongoing competitive audits, landscape reviews, and benchmarking across fintech and cross-border brokerage categories.

Project & Budget Management

• Manage timelines, budgets, resourcing, approvals, reporting, and stakeholder communication.
• Partner with agencies, vendors, and production teams to bring campaigns and content to life efficiently and on time.

Performance, Insights & Analytics

• Establish clear KPIs for brand, content, campaign effectiveness, and store activation performance.
• Partner with analytics, performance media, and product teams to translate data into actionable insights that guide creative, messaging, and channel optimization.
• Monitor and report on brand health metrics, CAC efficiency drivers, audience behavior, funnel performance, and cultural signals.
• Lead A/B testing across messaging, brand assets, content formats, and creator collaborations to continually raise performance.
• Use quantitative and qualitative insights to refine brand strategy and ensure every initiative has measurable impact.
• Evaluate campaign outcomes and distill learnings into future recommendations for leadership and cross-functional teams.

Requirements:
Experience

• 4–7 years of experience in brand marketing, integrated marketing, or brand management, ideally in fintech, financial services, technology, or a fast-paced consumer brand.
• Bachelor’s degree in commerce, marketing, advertising, communications, or related field
• Experience developing multi-channel campaigns (OOH, social, video, influencers, experiential, PR, retail).
• Strong exposure to performance-informed creative or data-driven marketing environments.
• Experience partnering with analytics/performance teams to improve efficiency across channels.
• Experience working with or within agencies (brand, creative, integrated, experiential).
• Experience with store/retail brand activation or cultural/experiential marketing.
• Demonstrated contributions to organizational culture

Skills

• Strong strategic thinking and ability to translate insights into creative direction.
• Exceptional writing skills across brand storytelling, briefs, messaging, and frameworks.
• Strong project management and the ability to lead multiple initiatives simultaneously.
• Understanding of modern media ecosystems: paid, owned, earned, influencer, and experiential.
• Ability to build relationships with cross-functional partners and influence without authority.
• Confident presentation skills, comfortable sharing work with senior leadership.
• Strong analytical and problem-solving skills, with the ability to interpret data and turn insights into clear brand and creative decisions.
• Comfortable working with KPIs, dashboards, attribution insights, and performance metrics to guide recommendations.

Benefits:
• Competitive salary, comprehensive benefits, and performance-based incentives
• Opportunities for professional growth in a fast-growing fintech company
• Beautiful office space in mid-town Toronto with stunning city views
• Work in a company that's a global leader in online brokerage and wealth management

How to Apply

If you are a results-driven individual with a passion for operations and technology in the trading world, we want to hear from you. Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this role.

Join Moomoo Canada and help shape the future of retail trading in Canada!

Thank you for your interest in Moomoo Financial Canada. If you would like to download our App and give it a try, you do not need to deposit funds and can explore what the future of investing looks like. Click https://www.moomoo.com/ca/download to download our App now.

Thank you for your interest in Moomoo Financial

Moomoo Canada Human Resources Team

Disclaimers:

Equal Opportunity

Moomoo Financial Canada (MFC) is an equal opportunity employer committed to fostering an inclusive and diverse workplace. WE welcome applications from all qualified individuals, including but not limited to those from racialized communities, Indigenous peoples, persons with disabilities and members of the LGBTQ+ community.

MFC is committed to providing reasonable accommodations throughout the recruitment process in accordance with the Accessibility For Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. If you require accommodation at any stage, please let us know, and we will work with you to meet your needs.

All employment offers are contingent upon meeting any applicable regulatory, licensing, or background check requirements. Candidates must be legally authorized to work in Canada at the time of application.

By applying to this position, you acknowledge that your personal information will be collected and used for recruitment purposes in accordance with applicable privacy laws.

Artificial Intelligence (AI) Usage

Moomoo Financial Canda (MFC) values fairness, transparency, and privacy in our recruitment process. Please not that cetain stages of our hiring process may involve the use of Artificial Intelligence (AI) or automated tools to assist our recruiters in screening applications and assessing qualifications.

These tools are designed only to support human decision-making and do not make final hiring decisions. All decisions regarding interviews, offers, and employment are made by