Senior Brand Executive

At Entain, we’re at the forefront of transforming sports betting, gaming, and interactive entertainment. Our mission is to put people first and deliver exciting, engaging experiences at your fingertips. With innovation, technology, and most importantly, talented individuals like you, we're pushing boundaries and aiming for pole position. Join us and make your mark—because when you join Entain, it’s your game. Let’s win together!

Entain is seeking a Senior Brand Executive to join our wider Marketing and Brand team. In this role, you will work closely with the Brand Manager and Head of Brand Gaming to support the delivery of strategic activation plans across our key markets.

In summary, you will collaborate with our CRM team on customer lifecycle activation, develop comprehensive digital brand plans alongside media agencies, and play a key role in delivering major marketing campaigns throughout the year.

This is a well-rounded position suited to an established brand marketing professional looking to take on greater ownership and contribute to high-impact initiatives.

What you will do:

• Support the Senior Brand Manager in executing the annual marketing plan, ensuring alignment with key strategic objectives.
• Maintain and manage a rolling calendar of marketing activity, ensuring all on-site and promotional activity is fully aligned with the overarching plan.
• Partner with Commercial, Propositions & Promotions teams to deliver the brand marketing plan, driving both commercial outcomes and brand KPIs.
• Support the end-to-end delivery of integrated marketing campaigns across all customer touchpoints.
• Own timelines for campaign briefings and delivery, ensuring stakeholders are aligned and deadlines are met.
• Monitor and manage marketing budgets and spend.
• Analyse campaign performance, providing insights and recommending optimisation opportunities.
• Ensure all activity complies with the latest Responsible Gambling regulations and industry standards.
• Continue to build and deepen knowledge across media, creative development, and brand strategy.

• Demonstrable experience in a brand marketing role, ideally with exposure to integrated campaigns across creative, media, and internal channels.
• A clear and confident communicator, able to provide constructive and concise feedback against briefs.
• Strong organisational and project management skills, with the ability to manage multiple priorities effectively.
• A proactive and creative thinker, able to contribute innovative ideas to the wider brand team.
• Commercially and analytically minded, with confidence working with data and performance metrics.
• Excellent communication, stakeholder management, time management, and organisational skills.
• High attention to detail, balanced with the ability to see the broader strategic picture.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

• A regular bonus
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.