Senior Associate Media Manager

Domino’s Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we’re a reshaped, reenergized brand of honesty, transparency and accountability – not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to ‘deliver the dream’ to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That’s just the tip of the iceberg…or as we might say, one “slice” of the pie! If this sounds like a brand you’d like to be a part of, consider joining our team!

Emerging Media (40%)

• Work closely with leadership and agency partners to identify and prioritize the most impactful new media opportunities for the brand
• Lead the development of business cases to gain alignment on prioritization of new medium and partner testing
• Act as single source to lead the evaluation and/or routing of new media opportunities outside of active management
• Work cross-functionally to develop and activate tests to validate the business impact of new mediums
• Keep clear communication on testing prioritization, plans, and potential risk
• Ensure data availability and quality for both agency led and internal Emerging media opportunities for MMM

Strategic Amplifications Testing & Learning (40%)

• Work closely with media agency and internal stakeholders to evaluate media opportunities to ensure strategic alignment, ROI potential, and appropriate valuation.
• Work closely with Decision Science to ensure appropriate measurement framework is in place for all new media opportunities
• Collaborate with the Advertising, Activation, and other key stakeholders to ensure assets are developed to achieve amplification objectives
• Compile program details, test designs, and creative assets to share and align with leadership for a full understanding of Amplification and testing initiatives
• Work with manager, agency, Decision Science, and other key stakeholders in developing and cataloging recaps of all testing initiatives

Strategic Cross-Team Media Support (20%)

• Work closely with Advertising, Activation, and Media team to ensure timely and actionable briefing of new initiatives is available to all media stakeholders
• Support, and lead as needed, strategic media initiatives designed to build a stronger media program and push forward program evolution
• Support leader and broader organization in all areas of audience strategy, planning, and activation
• Collaborate with agencies, vendors, and partners to identify and develop competitive insights and landscape relevant to our business and marketing strategies
• Maintain detailed records of partner testing plans, results, and partner relationship to ensure clear understanding of current and past initiatives
• Act as Media team liaison with IT and ICM for conversion tracking and data onboarding initiatives
• Work cross-functionally to understand ad tech needs and lead the evaluation, and business cases for improvements and changes to our stack
• Manage DNAF Emerging and Ad Tech expenditures with timely and accurate billing and reporting

• Bachelor’s degree in Business, Marketing or related field
• 3+ years in related work required (special consideration for Domino’s work experience) 
• Previous demonstration of managing multiple projects and cross-functional execution
• Ability to work in a fast paced, changing environment
• Strong analytical and problem-solving skills
• Strong attention to detail and works well under deadlines
• Exceptional oral and written communication skills required
• Proficient in Microsoft Office products specifically: Outlook, Excel, PowerPoint

Benefits:

•    Paid Holidays and Vacation   

•    Medical, Dental & Vision benefits that start on the first day of employment

•    No-cost mental health support for employee and dependents

•    Childcare tuition discounts

•    No-cost fitness, nutrition, and wellness programs 

•    Fertility benefits

•    Adoption assistance

•    401k matching contributions   

•    15% off the purchase price of stock   

•    Company bonus   

 

All your information will be kept confidential according to EEO guidelines.