Senior Associate, Institutional Sales

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.

The Department: Institutional Sales

The Role: Senior Associate, Institutional Sales

The Senior Associate, Institutional Sales will play a key role in driving Gemini’s institutional growth by originating, developing, and managing relationships with institutional clients. This role is focused on business development, go-to-market execution, and long-term relationship management across a broad range of institutional counterparties.

The ideal candidate brings a strong sales mindset, a consultative and solution-driven approach, and a passion for the evolving crypto and digital asset ecosystem.

This role is required to be in person twice a week at our New York City, NY office.

Responsibilities:

• Business Development & Prospecting

• Prospect, originate, and generate new institutional business for Gemini across priority market segments.

• Build and manage a robust pipeline through proactive outreach, referrals, and strategic networking.

• Consistently meet or exceed sales and revenue targets.

• Go-to-Market Strategy

• Partner closely with Institutional and senior leadership to identify, refine, and execute key go-to-market strategies.

• Identify and originate high-potential targets aligned with Gemini’s product capabilities and growth priorities.

• Provide market feedback to inform product development, positioning, and institutional strategy.

• Relationship Management

• Leverage industry reputation and market expertise to establish trusted relationships with institutional decision-makers and investors.

• Own end-to-end relationship management for both existing and newly acquired institutional clients.

• Act as a strategic advisor to clients, aligning Gemini’s solutions with their trading, custody, liquidity, and operational needs.

• Client Solutions & Collaboration

• Develop a solution-oriented, consultative sales approach tailored to institutional client requirements.

• Work cross-functionally with product, trading, operations, compliance, and global teams to deliver differentiated client outcomes.

• Think creatively and “out of the box” to solve complex client challenges and unlock new opportunities.

Minimum Qualifications:

• 3-5+ years of relevant experience in institutional sales, business development, or a related client-facing role.

• Demonstrated track record of meeting and exceeding sales and revenue goals.

• Strong prospecting, lead generation, and conversion capabilities.
Ability to engage and influence decision-makers across internal teams and at senior leadership levels externally.

• Excellent verbal and written communication skills, with strong interpersonal and presentation abilities.

• Proficiency in client relationship management best practices, negotiation, and deal execution.

• Determination and enthusiasm for engaging with the crypto customer base and broader digital asset ecosystem.

• Self-starter with a hands-on mindset, strong work ethic, and passion for learning new technologies and products.

Preferred Qualifications:

• Established network across trading firms, crypto asset managers, hedge funds, family offices, VCs, foundations, and intermediaries in Web3 and crypto.

• Experience working within Web3 and the cryptocurrency market.

• Strong interest in and passion for crypto markets, OTC and exchange trading.

• Experience operating in a startup or high-growth environment.

It Pays to Work Here

The compensation & benefits package for this role includes:

• Competitive starting salary

• A discretionary annual bonus

• Long-term incentive in the form of a new hire equity grant

• Comprehensive health plans

• 401K with company matching

• Paid Parental Leave

• Flexible time off

Salary: The base salary for this role is $85,000 in the State of New York, the State of California and the State of Washington. In addition to the base salary, this role is eligible for our competitive bonus commission plan, including a direct percentage commission payout based on revenue generated from covered clients. The base salary is also not inclusive of our equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we offer a hybrid work approach at our hub offices, balancing the benefits of in-person collaboration with the flexibility of remote work. Expectations may vary by location and role, so candidates are encouraged to connect with their recruiter to learn more about the specific policy for the role. Employees who do not live near one of our hubs are part of our remote workforce.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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