Senior Art Director

About us:

Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love.

Founded as the world’s first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn’t have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood.

UPSIDE Foods has won various industry awards, including New York Times’ Good Tech Awards, FastCo’s Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised more than $600 million in funding from a diverse group of leading U.S. and global investors, including top-tier venture capital firms, sovereign investment funds, strategic food and agriculture partners, and prominent technology and sustainability investors.

About This Job:

You’ll play a central role in defining and implementing our new visual identity system — ensuring it lives beautifully and consistently across internal and external touchpoints. You’ll bring strong conceptual abilities and meticulous craft, helping to connect brand strategy with creative execution that inspires confidence and drives results.

You’ll collaborate with copywriters, marketers, and leadership to bring campaigns and communications to life — from brand-level storytelling to detailed sales and marketing materials that reflect care, clarity, and craft. You’ll also be open to leveraging AI-driven design tools to streamline workflows, explore new ideas, and scale creative excellence. This role’s primary focus on client Foods, but the Senior Designer will also support our B2B life
sciences division.

Essential Duties & Responsibilities Include:

The essential functions include, but are not limited to the following:

• Lead concepting and execution of creative work across digital, brand, and marketing channels

• Partner with the Brand team to roll out and implement client’s and other division’s new visual identity systems across internal and external applications

• Ensure design consistency and craft excellence in all outputs — including sales, marketing, and presentation materials

• Bring strong conceptual and strategic thinking to campaigns and design storytelling

• Explore AI design tools and workflows to enhance speed, experimentation, and learning

• Translate data and feedback into design improvements and refinements

• Maintain brand guidelines, templates, and scalable systems for efficient collaboration

• Stay ahead of trends in visual design, technology, and culture

• Provide creative feedback and mentorship within the marketing team

About You:

• 10+ years of design experience in brand, marketing, or digital creative roles, especially pioneering new products that are complex, requiring high level concepts for GTM

• Exceptional conceptual and visual storytelling skills

• Strong attention to detail and pride in crafting sales and marketing

• Proven experience implementing or evolving a brand identity system

• Collateral that reflect quality and intent, in the Food industry

• Expertise in Figma and Adobe Creative Suite; motion or AI- assisted design experience a plus

• Excellent communication and collaboration skills

• Curiosity about emerging creative technologies and design innovation

Who You’ll Work With:

• This role will frequently interact with all other departments.

Compensation Range: $185,000 - 210,000

• Pay may vary depending on factors including location, job-related knowledge, and skills.

UPSIDE Benefits!

• Stock options for all full-time incoming team members!

• 83-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)

• Pet insurance for your furry family members!

• Unlimited PTO

• Company-sponsored learning & development opportunities

UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.