Senior Application Consultant - Salesforce Marketing Cloud

Are you eager to learn about innovative technologies? Would you like to work with some of the awesome internal tools developed by the Catalyst team (MAP internal product team)? Then you might be just the Application Consultant we are looking for!

What will your day look like?

As our new Application Consultant, you will become part of our growing development team. Here, you will deal with lots of moving pieces and help us build the most effective way to launch marketing campaigns at scale for global brands – focusing on making the process as seamless and efficient as possible for marketers and operations specialists while also activating new technical capabilities. As an Application Consultant you will bridge the gap between technology and marketing strategies. They work closely with clients to understand their business objectives and translate them into technical requirements. They collaborate with developers to ensure the technical solutions align with the client's business goals.

More specifically, your tasks include:

• Collaborating effectively within a cross-functional team, partnering with operations and product teams to ensure seamless product delivery and client success.

• Driving the successful adoption of Catalyst tools across our client base by leveraging your technical expertise to configure efficient and tailored end-to-end client experiences.

• Streamlining client operations by configuring and implementing customized business rules and automations.

• Bringing product visions to life by configuring and implementing new features according to provided specifications and designs.

• Ensuring the quality and reliability of implementations by rigorously testing configurations and newly developed features.

• Proactively identifying, troubleshooting, and resolving technical issues within existing applications, ensuring a seamless user experience.

• Collect business requirements by engaging with marketers to translate them into technical specifications

• Utilize tools to build data audiences and manage segments while understanding their quality and integrity

• Contributing to a culture of continuous improvement by identifying and recommending opportunities to optimize the Catalyst platform and its features.

Who are you going to work with?

You will join a team of highly skilled developers, architects, data specialists, product managers and project managers who are passionate about building great products and customer experiences together. You will also get to work closely with experts from other technology, creative and client teams.

What do you bring to the table?

As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team.
You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas. As a strategic thinker, you take into consideration the big picture, and critically assess the projects you're working on, consulting and advising when needed.
At the same time, you solve problems in an analytical and pragmatic manner, both independently and as part of the team.

Moreover, you have experience with:

• Deep understanding of Marketing Operations: Proven understanding and implementation of advanced marketing automation setups, leveraging best practices for optimal performance.

• Expertise with either: salesforce marketing cloud, braze or Adobe experience platform

• Customer Journey Expertise: experience crafting and optimizing customer journeys, lifecycle stages, and trigger-based marketing programs that drive engagement and conversions.

• Client-Focused Approach: Adept at understanding and adapting to diverse client processes and ways of working, with a track record of delivering tailored technical solutions.

• Technical Proficiency: Strong JavaScript programming or alike skills and experience developing client-specific solutions within a marketing automation platform.

• Data Management: Experience querying, validating, understanding and using data for developing relevant audiences to communicate or report to

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$90,000—$115,000 CAD

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn and X.

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