Senior Amazon PPC Lead

Role: Senior Amazon PPC Lead

Working Schedule: PST US Hours

Location: Remote

About the Role

We are seeking a highly experienced Amazon PPC leader to fully own and scale one of our fastest-growing revenue channels. This is a high-impact, hands-on role responsible for driving both efficiency and aggressive growth through strategic Amazon advertising.

With significant monthly ad spend already in place and plans to scale further, this position will play a critical role in unlocking the next phase of profitable growth. The ideal candidate is both a strategic thinker and a hands-on operator who thrives in ownership roles, understands full-funnel Amazon advertising, and has successfully managed large-scale budgets.

Key Responsibilities

Amazon PPC Strategy & Ownership

• Fully own Amazon advertising strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP (if applicable).
• Develop and execute a scalable roadmap to improve efficiency, incrementality, and overall revenue contribution.
• Identify growth opportunities across keyword expansion, new product launches, and category scaling.
• Build and maintain a long-term strategy for Amazon as a core growth engine.

Budget Management & Optimization

• Manage and optimize a large monthly advertising budget with plans for continued scaling.
• Continuously improve key performance metrics including TACOS, ACOS, ROAS, and contribution margin.
• Implement advanced bid strategies and campaign structures to maximize performance.
• Dynamically allocate spend based on performance data, inventory levels, and business priorities.

Performance Analysis & Experimentation

• Conduct deep performance analysis to identify optimization opportunities and inefficiencies.
• Design and execute structured testing frameworks across keywords, creatives, placements, and campaign types.
• Translate data into clear insights and actionable recommendations for leadership.

Cross-Functional Collaboration

• Partner closely with merchandising, inventory planning, and creative teams to align advertising strategy with product priorities.
• Collaborate with analytics and finance stakeholders to ensure accurate attribution and profitability tracking.
• Support new product launches with full-funnel advertising strategies.

Reporting & Forecasting

• Build forecasting models to project spend, revenue, and efficiency at scale.
• Deliver clear weekly and monthly performance reports with strategic insights.
• Define and track KPIs aligned with broader company growth goals.

Requirements:
• 7+ years of Amazon PPC experience with deep platform expertise.
• Proven success managing large monthly ad budgets (typically $300K+).
• Experience owning Amazon as a major revenue channel for a high-growth DTC or consumer brand.
• Strong understanding of TACOS, contribution margin, incrementality, and full-funnel Amazon strategy.
• Advanced expertise in campaign structuring, bid optimization, and scaling frameworks.
• Highly analytical with strong Excel or Google Sheets skills.
• Hands-on operator comfortable executing while setting long-term strategy.
• Experience with Amazon advertising tools and platforms is a plus.