Senior Ad Operations Specialist

About Skift

Skift is the leading business intelligence and media company in travel, delivering news, research, and global events that power smarter decisions across the industry. We convene senior leaders and innovators who rely on Skift for clarity, insight, and meaningful connection in a fast-moving global market.

Why This Role Matters

Reporting to the Sales Operations Manager, the Senior Ad Operations Specialist owns the technical execution, delivery, and optimization of Skift’s direct-sold advertising and sponsorship campaigns.

By partnering closely with Sales, Creative, Product, and Finance, this role transforms media plans into high-performing campaigns. Your work directly impacts campaign delivery, renewals, and advertiser satisfaction.

The Opportunity

We’re looking for a detail-oriented ad operations professional with at least three years of hands-on experience managing digital campaigns.

This  role is ideal for someone who combines strong technical ad tech knowledge with proactive problem-solving and cross-functional collaboration.

Some of What You’ll Do

Campaign Execution & Delivery

Own end-to-end setup, trafficking, QA, launch, and optimization of direct-sold digital campaigns

Manage targeting, line items, creative uploads, placements, and inventory forecasting

Conduct thorough pre- and post-launch quality checks

Delivery & Optimization

Monitor daily pacing and performance against contracted KPIs

Diagnose and resolve underdelivery, tagging issues, creative errors, and tracking discrepancies

Implement make-goods and delivery recovery plans as needed

Technical Implementation

Implement and QA third-party tags, pixels, click trackers, and UTM parameters

Maintain clean naming conventions and structured reporting hygiene

Support newsletter sponsorship deployment (HubSpot preferred) and podcast ad operations

Assist with retargeting campaign setup and coordination

Cross-Functional Alignment

Partner with Sales pre-sale to validate feasibility, inventory, and pacing

Confirm delivery data for invoicing with Finance and Sales Ops

Collaborate with Product/Dev to troubleshoot placements and test new formats

What You’ll Bring

3–5 years of hands-on ad operations experience in a publisher, media, or agency environment

Advanced working knowledge of Google Ad Manager (required)

Experience with Google Ads and managing direct-sold sponsorship campaigns

Strong understanding of inventory forecasting, pacing logic, and delivery troubleshooting

Experience implementing third-party tags and tracking pixels

Comfort analyzing performance data and explaining discrepancies

Highly organized, detail-oriented, and proactive

Ability to manage multiple live campaigns simultaneously in a remote setting

Success Metrics

On-time, error-free campaign launches

Consistent delivery against contracted impressions and sponsorship commitments

Reduction in make-goods through proactive pacing and optimization

Accurate inventory forecasting and invoicing alignment

Clear, actionable performance reporting shared with Sales and leadership

What We Offer

Opportunity to grow within a respected and innovative media company

Exposure to the intersection of media, events, and travel intelligence

Collaborative, supportive, and remote-friendly work environment

How We Work

Skift is a remote-first, globally distributed company. We value clarity, accountability, and strong documentation to stay aligned across time zones.

How To Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your resume and a brief cover letter sharing why you’re interested and how your experience aligns with Skift.

Skift is proud to be an Equal Opportunity Employer. We are committed to building a team that reflects the diversity of travelers around the world.

If selected, a Skift team member will reach out to schedule next steps.